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I get a lot of Newsletters in my inbox everyday. From marketing and advertising to SEO and other Search News/Happenings. My favorites are always the SEO one’s since it’s a mixed bad of HYPE and some nuggets of truth. Surprisingly much of it is complete garbage. That brings me to today’s RANT.
There I was reading away and I suddenly started to notice that which I had not noticed before. This bloody thing probably has more affiliate CRAP being offered than actual information. Nothing New you say? Well this is from a ‘so called’ SEO Elite type of person. I won’t mention HER name (aren’t too many Famous SEO ladies.. take a guess) but let’s say they are supposedly at the top of the game. Also in is was Ads for their upcoming Seminars/Mini SES.
I had to wonder WHY this is happening. Secondly I had to wonder if this person even works with clients any longer? How can one spend such amounts of time on THEY”RE own Forums, writing newsletters and organizing Seminars? I have to surmise that the affiliate crap is the way (along with the seminars) they are supplementing the income lost by doing all of this instead of actual work. Looking at their site I also noticed the sheer mass of article writing they do as well. Truly amazing. I can’t seem to get that many hours out of a day. Even if I picked up a ghost writer, it would be tough.
How about the Lead Article in the ‘SEO Newsletter’? It was about Navigation, Site structure and some analytics stuff. Which, for the uninformed, is not completely part of the world of SEO. Certianly closer to the conversions family. Ahhhh - but the items writer's going to be AT these seminars. Ok, so it’s a another shameless PLUG, I get it. Furthermore I see that the this person is speaking at some other events soon. WOW… how do they do it? Oh I know… they can do it because they don’t actually WORK in the SEO field much. Must be?
I wonder about the validity of learning from some one whom isn’t ‘in the trenches’ but I guess that’s just me. Thank goodness these people can SELL YOU CRAP to make their money and giving speeches for a fee, since it is unlikely they have the time to actually work in the SEO field.
As they say, those who can do, Teach.
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