Blow away the smoke and look in the Mirror folks. I was very interested to see an article named “Organic Conversions Match Paid Search Conversions” especially since I recently published some data on Organic V Paid Search. Is it heresy? Is it Link Bait? Let's look closer.

Upon following up on it I realized a simpler reality. Even IF I agree with this study the caveat that, ‘it's important to note that the study shows that organic search volumes tend to be about 1.5 times higher than paid search volume’

What does that mean? It means you will still have higher GROSS sales/conversions via Organic search targeting. I have to wonder what PPC slanted groupies are behind this. I dare say another important part had not been factored in and that is the Cost of Sales. Even in the short term (3-6 months) PPC is likely to cost 200% more to deliver than the SEO outsourcing. This means we now take that from the PPC pie and it’s true value becomes more apparent.

I believe they both have their place and we should not keep pitting them against one another and start to use them for the tools they are.

Items;

http://www.searchengineguide.com/searchbrief/senews/008457.html http://clickz.com/showPage.html?page=3623514

Comments

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Shawn     |2006-09-27 19:17:45 Good article/point. In your last one, you mentioned that the pursuit of both and organic is useful, but not to confuse the two while sinking all your money into ppc. I was going to dump the original ppc plan that I had, since I'm so close to the top 10. However, you've enlightened me into something more useful. I think I'll keep hitting the pavement, so to speak, and continue my efforts with the organic, while at the same time, maybe I'll buy some ppc for lesser terms. Maybe the cost per click will be really cheap, driving more precise traffic, and at the same time reap the benifits of getting into the top 10. About the source of your info - I'm sure it's just some dumb guy thats pulling numbers from there butt, and later saying... 'Oh, and by the way, to get your ppc account started with google, CLICK HERE.' With a nice affiliate id attached. Keep it coming guy. You got some great down-to-earth insite in the ways of properly running a business on and off line. Reply | Quote 0   0

theGypsy  - All in the Family   |2006-09-28 13:35:24 As you know I like to think of Organic and Paid Search marketing as team members. So many folks tend to have this adversarial approach ORGANIC V PPC. I suppose it makes for Great headlines and Link Bait, but in the end probably isn't the best way to look at it. Reply | Quote 0   0

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