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Monday, 03 November 2008 |
What role do rankings play in modern SEO?
Is Google’s personalized search the SERP killer that many believe it to be? Yes and… well… no. There is a great deal of flux in the rankings these days, but not enough to take (targeted) rankings out of the key indicator designation.
A while ago we conducted some preliminary research into Google’s re-ranking anomalies in an effort to establish how important ranking reports were in modern search engine optimization. From what we’ve learned so far, there is still a place for them, simply more of a moving target than in the past.
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Wednesday, 22 October 2008 |
Myth Busting 101; don’t believe everything you read.Over the last while there have been those quick to write off the value of rankings as a metric. More often than not personalized search aspects are touted as one of the usual suspects in this mysterious development. That is to say, that personalization of search results means we can no longer trust ranking reports and must abandon it as a primary indicator. But is this the case? I wasn't entirely sure so I put out a call to arms for volunteers to ride along with some testing to see how much of an affect it may be having with; looking for Volunteers – and now we have a few answers.
Get the ReportWhile there is far more research to be done, the initial data analysis shows that there is every reason to still be utilizing rankings as an indicator with your SEO programs (just needs a new approach). I will be writing more on the topic soon… for now – Go get the report. The Google Personalized Search and SERP flux report …and be sure to sign up and take part in future research. We give all the raw data (not included in the report) to all those that take part.
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Tuesday, 14 October 2008 |
Finding relevance through Application Focus signalsSo do you think Google is watching what else you’re doing on your computer and seeking to personalize your search experience based on open document, emails or other desktop applications? It is a interesting question…. So let’s get out our tin-foil hats once again and go for a ride. I have read about such mythical beasts in a few patents over the last while and thought it was an interesting idea, worth at least floating here. Basically, things you may be reading, writing or listening to on your computer (or Android phone?) are used as signals for customizing your search results. Sound like madness? Then you’ve come to the right place as we specialize in it around here. Consider I am listening to ‘Rock Lobster’ on my media player and decide to search ‘b52’ – by monitoring application focus the search would likely re-rank documents relating to the music group – not the famed airplane. The same if related phrases are being used in an instant messaging interface, in an email… well, you get the idea.
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Tuesday, 23 September 2008 |
Mining for personalized search data
Hiya kids… if you have a few moments to spare I want some peeps to do a few searches and send me the results. If you have a Google account with personalized search turned on, great… if not, still valid. I am looking for data from a variety of geographic locales (even OS and browser type have come into play).
A Google patent recently came out which got me thinking about personalized search once more. I started some basic data collection and was surprised.. so now I am doing more. If you agree to participate you will receive all the raw data (names removed) so you can also make your own analysis on it all… there are likely gro-graphic factors that will emerge as well (seems that way so far). This is no definitive imperial scientific undertaking, more just anomalies I want to look into further. If you are interested in taking part, the ultimate data should at the very least be food for thought.
If this sounds like something you’d be interested in playing along with… Get in touch and I will send you details
So… whatcha waiting for? Get in touch so we can see what value ranking reports really have.
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Sunday, 24 August 2008 |
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Ok… I noticed a few comments on Sphinn about my last post… (why don’t peeps comment on posts here?)… and decided to respond…
Hugo Guzman said;
Wow.
I usually like his post's, but I think that he burned himself on this one. My two main issues are as follows:
1) He says that ranking matter, but uses keyword research as the main foundation for his assertion. There's a big difference between performing keyword research - a key SEO element - and using rankings as a basis for SEO analytics (the latter is what most people are referring to when they say that rankings don't matter)
2) He says that worrying about conversions is not a key aspect of what SEO's should be worrying about. That screams SEO circa 2001. The most successful SEOs understand that SEO is really just part of an overall marketing effort, and that most of the time, good SEO goes hand in hand with analytics, creative, development, usability, etc...
David lost big points in my book. I hope that he comes on here and clarifies his stance, in case I misinterperted (I'm still suffering from a little leftover SES jetlag). |
As U may have noticed, I was decidedly taking a singular route with the post … in the hopes that it would further the discussion (until ethics and standards once more grace us…ooops.... here we go). Being a cheeky fecker, it just was the mood I was in.
Not sure you caught all of what I was on about…. But ignoring rankings might be a great idea for those SEO enthusiasts working on their own projects, but when it comes to billable activities, associating costs and values of given target terms is still important. Sure, like the dreaded ‘little green bar’ it is but a metric that we don’t bet the farm on, but discounting it as I have seen, is not realistic or even wise IMO.
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