Hey all…  For some time I have been taking a fancy to looking at building Phrases as opposed to Keywords in my SEO efforts. Sure not exactly a new thing, but when combining it with other factors (LSI maybe?) I found many ways to strengthen my ranking efforts with some surprising success.

To that end I have been planning some writings on my thoughts and ideas towards some strategies. Rather than jumping right into keyword research, relevance and content creation, I figured some background may be in order.

Here is some heavy lifting (let’s get it out of the way) to get things started named ‘Phrase Based Optimization’

The journey begins!

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