Bill looks at a sort of topical ranking mechanism approach with Expansion of Importance Scores for Webpage Rankings – for those of you into the heavy lifting.  

So what’s SEO worth to you? Some SEO folks give their perspectives on the true purposes of SEO, from a bottom line view with –What is the SEO Value proposition. I had some feelings on this one, but didn’t have time for a full blown rant, so I shall work on that over the weekend.

I get a lot of questions about working with PPC and SEO in harmony and came across an interesting piece this week called; Integrating SEO and PPC; 3 pitfalls to avoid – which was a good read and well worth brushing up on.

Is that the best U can do? The gang at Search Engine Land had a post about In-house education for Search Marketers – while reasonable, I much preferred my own How to Learn SEO

Paid Links - I am curious about something – Google is giving a thumbs down to paid links, one would assume, because it’s a direct attempt at manipulating the rankings. Ok, wouldn’t reciprocal links be the same? Shouldn’t they be de-indexing sites that have recips? Or asking us to report those recip and 3 way link spam emails we get? What’s the difference? Harrumph…….

Content is king - We sure hear it a lot, but according to a recent study people are coming online to interact and surf more than anything else.  Of course we have to include social networking type sites in that ‘content’ mix…. But some interesting numbers none-the-less.

Are you a content generator? If part of SEO is link building and part of link building is creating value on a site worth linking to (content, resources, tools) – then are SEOs content creators or simply planners and facilitators? I wonder….

So, for a brief moment folks thought that MDOZ was dead, don’t worry it wasn’t, but it sure is fun to watch SEO’s one-up each other. It’s the comments on this post that I enjoyed. Now that’s entertainment!

Microsoft wants a new face(book) – If you didn’t hear yet, MS has been looking at picking up FaceBook. You can get into the bidding as well, if you have say, 10 Billion bucks. … you should have gotten in when it was only 2 Billion .. whaddya thinking? Chris Winfield also had some interesting stuff with Micro Facebook

Google is taking questions - Well hey, just cause I ain’t addicted to clicking on the ‘Sphinn button’ doesn’t mean one can’t glean the odd bit of gold… the real stuff not the fool’s variety don’t ya know. I found this post via the Digg of the SEO world.. cool.... Anyway, have a question for Google?  Go ask Adam

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