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Pub-con Vegas 2007 - I know that just about anyone who’s anyone is hanging out over at PubCon this week except yours truly who has an identity crisis and doesn’t know who he is (more on that later). I have no idea why they do this stuff so near Xmas… with young kids (7&5), December is one of my favourite months. I wouldn’t miss any of it… so I must read about all the (ahem) excitement from afar.  There is plenty of coverage, but I have been enjoying the work from Lisa Barone (theLisa) and the gang over at Bruce Clay’s Blog. Here are some posts that were of personal interest;
Monetizing Social Media Traffic - I am always up for any discussion that involves non-branding activities with Social Media. Analytics Tracking Performance - Staying on my recent theme of User Performance Metrics and Personalized Search, analytics will be an important tool for SEO enthusiasts in the future. A good read. Mutlivariate testing - yet another path to conversions that is of particular interest in the years ahead even in SEO. Personal and universal - A panel that included our play-pal Bill Slawski, further builds on the Personalized, Universal search and end user metrics. Congrats on that one Mr. B Duplicate Content - This is an area which I have researched in the past and thus a refresher is always a good idea. I may do some updated coverage on dupes in the near future. Content Creation - Another aspect that is always important in any SEO campaign, some nice pointers here as well. Morning Coffee with Matt Cutts - always fun to put ol MC on the hot seat. Effective Action Based Copywriting - another area that is important in the new world of search. Content can truly be king. Word of Mout Marketing - for those not in the know, the strongest factor that there is. I will keep adding to this list as I find things of interest…
Google Google and the iPhone – the reach of the mighty Plexicon behemoth expanded as Google released an application for the iPhone and are making friends at Verizon
Dead man walking – in an interesting story from the UK, a fellow named John Darwin we reported missing and presumed dead until recently when his wife found a picture of him (and his new wife) on Google. Read more in; Google finds a Dead Man Ho Ho Ho – those of you with little ones, or the young at heart, should be sure to get hooked up with; Santa, Norad and Google Search What do they want? – Gareth Davies over at the Marketing Pilgrim had some coverage of a recent event at SMX London which looks at; Understanding the needs of a Searcher Vertical Search – there is reason to start looking at marketing to vertical search sites as Markeitng Charts mentioned that it is An opportunity for online publishers. Niche Hunter - I came across a good article on Niche Directories and strategies for using them from me mate Brian; Niche Directories still offer link building potential - Data Central FeedBurner – if you use RSS feeds and FeedBurner, there is a really cool app that graphs things from you CSV exports. Check out the; BlogPerfume Feed Analysis tool Off the beaten path – check out this roundup of not so well known sites in; Alternative Search Engine of the Year Who’s clicking? There was some interesting analysis of a study that investigated who is actually clicking on Ads over at Zephoria in; Who Clicks on Ads? And what might this mean?
Viral Love – the gang at Marketing Sherpa’s listing of the; Viral Marketing Top 10 Holiday Shopping – in a fairly stunning, but not unexpected bit of news, Marketing Charts reports; One in 3 more likely to shop online this holiday season Oh Canada – this week I ran into a bunch of Canadian related news and just had to create a little section just for us Canucks. Let’s give er a go eh?  Here comes Canada – eMarketer was reporting on the fact that online Ad reveues leaped up more than 80% over the last year to $1.01 Billion (they need a better currency exchange app); Search Wars in Canada – they also reported this week that; Canadian Ecommerce is Heating Up
Top Canadian sites – ComScore released the; Top Canadian Web Rankings for October SEO Slap shot – in a hockey inspired post, PiloSEO had a funny one with; Attack SEO like Pavel Datsuk Here and there Baby Steps – Michael Arrington passed along some nummy tidbits that I enjoyed with; 10 Rules for Start Up Success Don’t be so pushy – DoshDosh had another excellent post dealing with Pull and Push marketing including 7 Common pull marketing techniques and 5 push strategies with; Push Marketing V Pull Marketing Drunk Writing – Copyblogger had a nice post that looked at the process of writing and how different states can influence what we do in; 7 Warning signs that you are drunk on your own words http://www.copyblogger.com/drunk-writing/ Tea Time at Sphinn - Earl Grey Does Social Media – Syndk8 Blog (Sphinn bitch) Social Media – Quick Hits Disabled On second life – Reuters The ROI of Communities – Social Media Group Social Niche sites and power users – Kolbrener USA No getting drunk with Facebook – Marketing Pilgrim Microsoft and Social Mobile – TechCrunch Social Bookmarking sites for all occasions – SEO Logs
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