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 I was reading through the transcript of the keynote session with Matt Cutts from SES London ( Feb. 2007) and while most of it is uneventful, there are a few tidbits I found interesting. For those that haven’t been following along with recent Google updates or Matt Cutts site reviews from PuCon Vegas (back in Nov. 06) – then do so.
We have some information on what Google considers to be Spam - A little more on Google index updates - Personal Search get's some love and Matt predicts the future... so creepy... it's like 'Google ESP' or something...
What the mighty G sees as SPAM – judging 'intent' is an interesting direction I must say.
| “what was the intent and how was it done. Spammy techniques – sneaky java scripts, techniques that are use help to determine the intent. Measuring how happy users are is important. Spam can be defined as noise, noise from your signal. Off topic spam – you type in your name and get porn. That isn’t in anybody’s interest.” |
On updates – interestingly this is becoming a moving target. Back in January data refreshes were ‘ every 1-2 days’ – now we’re up to ‘every day’. That does make sense since a data center some where is likely updating every day… Semantics? I am also curious about 'algorithm updates' they don't really need to propogate in any way, so does the time factor simply involve 'turning up the dials'? Hmmm
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“Now Google has Everflux, index update happens ever day. Then Google data pushes, can include daily but can also include 3-4 month information.
Then there’s algorithm updates – and those take longer to update
There’s always changes going on – majority happen everyday, then every few weeks data pushes happen, algo updates – those are large update and happen less frequently”
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Personalized Search – one of my new obsessions along with local search and dabbling in Social Media Marketing. On Personalized Search Matt said;
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“The beatuy of SEO is that is always changing and those people who can adapt and be ready for the changes, won’t have a problem with personalization. Black hat becomes a lot more difficult. Trying to find white hat SEO options such as Linkbaiting becomes more popular.”
"Personalization also means that there will no longer be one monolithic set of results in Google."
"‘Lets go back to 2000, people were happy for 1 month (30 day updates). The difference with personalization – everyone can rank in some niche. Before you win big or you loose big. Now you can target specific niches. Trying to show up for your trophy phrase might now work as well – going after the long tail will be better with personalization. You can’t rank that (trophy keyword) for everyone anymore.
Searching for football in the UK as opposed to USA – you get soccer in the UK, and then NFLl in USA, as you should. Different languages will also affect personalization – big win for users. Figuring out the niches will be very important’
‘If I can only give one nugget – it would be to try out webmaster console because its great now and it will only get better. Show how long it takes pages to load, there’s info on back links and will even show some kind of spam penalties. It’s a one stop shop’
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Where we goin? I was happy to read these comments given my interest and research into PSO (Personalized Search Optimization) and Local Search Optimization - Matt's thoughts on where things are headed;
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‘Fantastic question, in my own opinion – personalization, and localization. Also if you have your data, you can store it at Google. You can almost start your own business of 5-10 business for free. Google’s ambition to organize the worlds information, this is really where its going’
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Well, I suppose I shall give ol MC some credit there… he he. I am most certainly looking at both these avenues to accent standard organic SEO methods currently in use. As I have mentioned, I am on the fence with ‘Social Media Marketing’ as being viable for each and every market segment. The ‘local search’ and ‘personalized search’ venues are getting a higher priotity at this point.
So, there ya have it – not really a lot of goodness… but I know ya’ll just love any word from ‘Mount GooglePlex’ so I must feed the fascination
Happy hunting my search predators
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