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Monday, 02 March 2009 08:51 |
More reasons for SEOs to learn about IR
The recent buzz around the SEO space is the (poorly termed) Google brand algo which has been more than a little strange. As usual the blog regurgitators are talking in circles, donning tin foil hats and otherwise missing the mark as far as what is happening (some wild theories out there).
Now, I am (obviously) not disputing the recent changes that took place as even Matt, in his usual way, stated there are adaptations that could be producing such an effect (reminds me of the sandbox). That doesnt bother me. And to be honest, Aarons assessment is fine as well, though a little over-the-top, tin foil hat flavouring for me. He terms it as an algo update; which works fine.
My bitch, (as always) is how some SEOs are now talking about the brand algo and theories on what is causing the effect (one person even asked if bounce rates were the cause *#$&@ ) which does little to make us look like we know much about search engines beyond how to spell the words. I have already seen more than a few new Google brand algo type posts popping up around the blogosphere. Beyond those making up theories as they go, others are using the evil empire corporate agenda angle...also flawed. Please people
stop that would ya?
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Read more...
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Monday, 23 February 2009 11:17 |
Taking search optimization training to the next level
In case you missed the subtle hint in the last post, we're working on some thing VERY special for search geeks far and wide.
Here's your hint (click on the pic);
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Monday, 23 February 2009 10:03 |
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For the longest time peeps had asked if I had or was planning a SEO newsletter for the geeks that wanted to stay on top of the latest technical goodies. The answer has always been a flat "No... didn't think that many people cared about it". We've gotten to the point where it's been asked enough times that my thinking was...well...flawed (gasp). Apparently there are a multitude of search geeks that want just that... to that end I am launching the SEO Geeks Newsletter.
To start with we have (being the seed that it is);
- News and insight from around the SEO world
- Latest search patent news
- Updates on related research papers
- Tips and tricks from top level SEOs
- Exclusive offers from around the web.
- Tool alerts and reviews
- And of course progress on the Dojo launch (another secret exposed!)
That last one is another subtle announcement... to learn more you'll have to go and see for yourself
The first newsletter is set to go out on my birthday; March 02 2009 - so give me an early present and go sign up for the newsletter.
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Wednesday, 04 February 2009 09:33 |
Google re-ranking study; Part II
Well, its that time again
once more were on the hunt for some peeps to take part in our research into Google ranking flux and personalized search(this is part II). This shouldnt eat up more than 10 minutes of your time and will help us ALL better understand how personalization affect Googles re-ranking processes.
Last time out we had a modest number of peeps involved (under 20) and this time have more than 80 signed up. More data means clearer signals ultimately. I am looking forward to this round.
You can see some analysis from the last round here on the trail, or download the full report from our parent site Reliable SEO.
We also spent some time talking about it during the webmaster radio webcast on personalized search last week.
To volunteer for this round please get in touch
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Friday, 30 January 2009 06:16 |
The week that was
.
Hey gang
. I had such a groovalicious week that I wanted to take a few minutes to update yall and give some more mad props out to the world.
The SEO Handbook - We started the week off by announcing the release of this years SEO Handbook and latest offering, the Link Building Guide. We had some fun here on the blog (50+ comments) and more than 200 reTweets which was a top Twitter buzz term for a few hours that day great fun!!
Webmaster Radio on Wednesday I was thrilled to take part of a chat about Personalized Search and Behavioural metrics on WebMaster Radio
I had a great time with that and want to thank Virginia and the gang for having me on!! You can listen to the broadcast here
The SEMMYs as an added bonus 1 of the Trails 3 nominations has made the cut as a finalist in the SEMMYs. Were up for an award in the Rant category for last summers social media meltdown be sure to go and VOTE HERE.
Site Reference I posted a few items this week over on SR Looking for a Job in SEO and Are unique selling propositions a thing of the past if you havent already, be sure to check those out (and get hooked up with the feed while youre there
The week ahead
I know there wasnt much posting going on here this week, but as U can see
it was a little busy. Well be back posting more SEO goodiness next week including some talk about personalized search and an interview with Web Metrics Guru Marshall Sponder whom agreed to talk Analytics and SEO with me
dont miss that one
Thanks as always for reading the Trail and all the support along the way you peeps ROCK!!
Ciao
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