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Search Marketing round up June 27
Friday, 27 June 2008
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Google, Ooogle, Schmoogle... as usual, lots of the big G in the news

The latest news from the Search Marketing Room at FriendFeed

Top 10 Online Retailers by Conversion Rate - May 2008 - Marketing Charts
Web Analytics - Behavioral Segmentation - SEMphonic
Google's Cutts: Good directions drive traffic to your website - USA Today; submitted by Maikel González
Stats, Reality and Google's New Tool - SEO and Tech Daily; submitted by Charlie Anzman
Google The "Moral Compass" Of The US Justice System? - Search Engine Land
The 5 Business Models of SEO - Pros & Cons, Discover the One For You - Winning the Web
Google started using its Monopolistic Powers? Do No Evil? - Web Analysis
Mr. Google, Tear Down This Google Trends Wall! - Search Engine Land
Sources: Microsoft And Yahoo Talks Back On - TechCrunch
Detailed Screen Shots of Google's New Ad Planner :: Wow! - Barry Schwartz
The Evil Side of Google? Exploring Google's User Data Collection - SEOmoz
Visual Search The Future? Spare Me The Eye Candy - Search Engine Land
Google test new iGoogle Homepage - Google System

 

The latest news from the Learn SEO Room at FriendFeed

Fun Interview with "Utah SEO Pro" Jordan Kasteler - submitted by Brian Carter
Google Defends Bad Link Theory - SE Roundtable; submitted by Liam Delahunty
Jordan Kasteler is speaking everywhere!! - submitted by Garrett Pierson
Website Transition Planning Critical When Making Changes - SearchEnginePeople; submitted by SpostareDuro
What's a 404 to Do? - Search Engine Land
Do link spammers leave footprints? - the FireHorse Trail
301 Redirect Explained - Shimon Sandler; submitted by Garrett Pierson
Moving a domain with minimal ranking loss and downtime - Search Engine Guide
Shine A Light - How to explain link-theory to a layman - SEOpscenter
Sweet Article about "Increasing Your Site Crawl Rate" - Search Engine Journal; submitted by Garrett Pierson

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Search Marketing round up June 21
Saturday, 21 June 2008
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Latest Search News

From the Search Marketing Room on FriendFeed

SES Toronto: SEO Don’ts, Myths and Scams - TopRank
Google Trends Comes To Web Sites: Trends For Web Sites - Search Engine Land
XML Sitemaps: The Most Overrated SEO Tactic Ever - Small Business SEM
Faces and Landmarks: Two Steps Towards Smarter Image Searches - SEM ClubHouse (sub by SpostareDuro )
5 Great (Free) Web Analytics Tools You Might Not Know About Yet - Web Analytics World
Landing Page Testing: How Much Is Too Much? - Search Engine Land
Compete: Google Keeps Stomping The Others In Search Traffic - SEL
Donna's big list of Search Bloggers - SEO Scoop
Linkbait Crashes New Google TruthRank Algorithm, Saves the World Schmearch - (sub by Brian Carter )

 

From the Learn SEO Room on FriendFeed

Google Defends Bad Link Theory - Competitors Can't Hurt You - SE Roundtable (sub by Liam Delahunty )
The Evolution Of The Modern SEO - Van SEO Design
Link Blocking Strategies That Provide Maximum Impact On Your SEO Campaign - Search Engine Guide
301 Redirect Explained - Shimon Sandler (sub by Garrett Pierson)
An SEO Framework that Works - Conversation Marketing
Understanding The SEO Site Review Process - Bruce Clay
the Art of Google PageRank Sculpting - Search Engine Journal
Local Search Ranking Factors - David Mihm
Blog Farms and Black Hat SEO SEO Theory
The Glory of Absolute Linking (As Opposed to that Relative Linking Crap!) - Search Engine Guide
How Google Universal Search and Blended Results May Work - SEO by the Sea

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The Anniversary Post
Thursday, 19 June 2008
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A tale of blogging from a wandering web Gypsy

After many hours, 360+ posts, nearly 1000 comments (not including spam – he he) and countless thousands of visitors from more than 100 countries - we have hit another landmark on the trail. Two years of wandering, rambling and ranting!

I write one page of masterpiece to ninety one pages of shit,
 I try to put the shit in the wastebasket.” - - Hemingway

To mark it, why not take the opportunity to highlight some of what makes this my second home… care to ride along?

 

What gives with the domain name?

To start with let’s get the easy stuff out of the way; WTF is with the domain name HuoMah.com???

Fire HorseI realized quickly how peeps might be struggling with the name when I heard Danny once attempt it on WebMaster Radio as… "HooooMaaa" …. with an inquisical WTF? tempered tone - Forgive me folks, the name is a troubling tale, allow me to elaborate;

Huo Mah (or Ma) = Ho-ma : (or if you feel adventurous = Who-oh-ma)

It means of course; Fire Horse - and the Blog, inventively enough; the FireHorse Trail

It stems from my years as an avid practitioner and student of the Martial Arts and Chi-kung. It is merely my Chinese astrological symbol – more on that here.  This should also help clear up my penchant for eastern flavours and honorable offerings as well….

Once merely an intranet with a domain easily remembered, for me at least, this blog became somewhere to vent and post answers to common questions I’d run into. Certainly in hindsight something more memorable, easy to pronounce that related to marketing might have been a good idea for a domain …. But it’s not how things have worked out, ok?

Glad to finally put that one to bed... sigh..

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Search Marketing Round Up June 13
Friday, 13 June 2008
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A week's worth of Search Marketing goodiness

From the Search Engine Marketing Room on Friend Feed

Quick & Dirty Guide to Copyrighting Your Content - Bruce Clay
Top 10 Talents of the Rock Star Analytics Expert - Avinash Kaushik
SEO Consultant or SEO Services? - SEO Design Solutions
Google Result Offers You to "Skip Intro" - Blogscoped
Are You Losing Your Shirt Because You're Wearing the Wrong Shirt? - Brian Carter
Top 10 Search Terms in 10 Categories, May 2008 - ClickZ
4 Hidden Benefits to Monetizing via Google AdSense - SEO Book
The Big Picture -- Well-Rounded SEM for SMBs, Part 2 - Search Engine Watch
AdWords 911: The 4 Step Emergency Fix for Dying AdWords Accounts - Brian Carter
Are You Ready for Web Analytics 2.0? - Doted Guru
Is black hat SEO advanced enough to be called advanced SEO? - SEO Theory
Was SMX Advanced Too Black Hat or Just Not Enough Advanced White Hat? - SEOmoz
Five Takeaways from SMX Advanced - Small Business SEM
Engage the Cloaking Device: Hamlet's presentation at SMX Advanced - Hamlet Batista

 

From the Learn SEO Room on FriendFeed

How Google Universal Search and Blended Results May Work - SEO by the Sea
the Ultimate guide to Wordpress SEO - Yoast
Title-tags for dummies? How to explain basic SEO concepts to your clients and prospects - Search Written
SEO Competitive Analysis - Search Engine Watch
25 Online KW research tools - Mich
Grab Your Longtail Keywords By The Short And Curlies - SEOps Center
Building Bricks: Keyword Discovery Process for Small Businesses - SEOmoz
HTML Sitemap Design and Theory - Fundamental Basic Principles of HTML Sitemap Design - SEO Theory
Why your linking tests suck - SEO Theory
3 Best Desktop Backlink Checking Tools - Search Engine Journal
SEO - Managing Your Organic Keyword Campaign - SEO Design Solutions
Nofollow “Help” Center From Google - Jaan Kanellis

 

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Search Marketing Round Up
Wednesday, 04 June 2008
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Some links of interest for the last week from my FriendFeed Rooms and the land of patents. If you know of some other great posts I have missed, be sure to join our rooms and post to yer heart's content and it might just show up here next week!

Search Engine Marketing – from the SEM Room

Get free links on Search Engine Watch – SEOmoz
8 Arguments Against Sculpting PageRank™ with Nofollow – Audette Media
Improved Google SEO Documentation – Matt Cutts
Time Warner Cable tests metered Internet service – Reuters
Yahoo!, Google, Microsoft Clarify robots.txt Support – Search Engine Land
More from microsoft on Page Segmentation – SEO by the Sea
Google SERP-rot, Paid Links, & Spam Classification – Aaron Wall
The Top 100 Alternative Search Engines June – Alt Search Engines
SEM Boot Camp - Alphabet Soup and PPC – eMarketing Performance
SEO Defence: Why Defending Your Position is Necessary! – SEO Design Solutions
Optimizing Universal Search Results for Local Businesses – Fuel Interactive
Link Lust; a lesson in .edu link building - SnydeySense

 

Learn SEO – goodies from the Learn SEO Room

Blow Your Mind Link Building Techniques – Search Engine RoundTable (SMX Coverage)
How to explore backlink anchor text – Search Engine Journal
Site Network Stealth and Uses: Hiding from Google and Competitors – SlightlyShady
Developing a SEO Strategy - Part I – SearchRank
THE TEN COMMANDMENTS OF SEM 2.0 – Fuel Interactive
The simplest ROI of blogging in SEO: Link building – SEO Optimize
Link Worth – What’s yours worth – Tim Nash
Don't sour your link juice by forgetting Basic SEO – Andy Beard
Study Finds Searchers' Patience Lessening – WebPro News

 

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