An interesting discussion came up on indentifying the true competitiveness of a given term in ones SEO planning. For too long people have merely typed in the said term and used the BULK returned results as the 'competition' when in fact this is merely instances of it. Even quotations don't really work (such as "my targeted term")

http://www.webworkshop.net/seoforum/viewtopic.php?p=121406#121406 and revisited on DP as well http://forums.digitalpoint.com/showthread.php?t=187120

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