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Ok, so its been a few days. I took a few fine summer days off with the family to have some R&R. They dont see us much lately, since Christmas really. We thought it was time to hit the brakes for a couple days. Of course that starts the avalance of back log around here. I was catching up and BAM.. another rant. What is a guy to do?
This time is about data sources. I am a huge fan of as many possible data sources as I can get my hands on when decision making. Sure, a mountain of data can have an adverse effect, so I dont mean over-doing it..but certainly dont think too small either. Also be open minded when looking at your data and never assume its The Lords own truth. Mr. Murphy is sure to pay you a visit. I ended up, through a chain of events, at what I am told, is a prominent marketing professionals Blog. I can vouch for the fact that hes in marketing, since the amount of self-promotion was completely stunning. I thought I was in love with myself
wow.
I can get over that, since I am at the site looking to jewels of info from an industry leader. Right away we have an interesting bit. Some one has taken the sampling of data released by AOL last week and used it as...you guessed it... as the Truth.
Call me mad, but since when was AOL the leader in search traffic or even near enough to warrant using ANY of its data as more than a curiosity? I loved some of the wording, The fact lies that youll get or how about For ages people have been guessing at these figurures - now we really know! Gee
so apparently a sampling of searches from AOL is enough for us to put away our other data collection means and say Hallelujah! We have the TRUTH! I appreciate the effort that went into disseminating the AOL data gaffe, but couldnt there at least be some form of caveat stating what this data TRULY is and how to look at it? Do we have to state it AS THE TRUTH? I guess thats just good marketing though huh? Maybe I should start selling my Fountain of Youth potions huh? Yeesh~
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