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		<title>Fulfilling needs builds stronger social networks</title>
		<description>Discuss Fulfilling needs builds stronger social networks</description>
		<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html</link>
		<lastBuildDate>Thu, 23 May 2013 21:32:35 +0000</lastBuildDate>
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			<title>JMorris says:</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-775</link>
			<description><![CDATA[@Rebecca, I would say that it is easier to gain trust when lower level needs are secure and you are building based on higher level needs. It's easier to trust when there is abundance than when there is not. This goes back to basic human instinct. When you're struggling to survive, it's dog eat dog out there. @Chris, Maslow's hierarchy is a simplified representation. I don't see it as a hard boundary for all aspects of life. Particularly in social media, it is more of a reference point for research, planning and development. A basic visual to keep you on the right path, if you will.]]></description>
			<dc:creator>JMorris</dc:creator>
			<pubDate>Mon, 26 Jan 2009 19:24:38 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-775</guid>
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		<item>
			<title>SEO</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-615</link>
			<description><![CDATA[haha it's so weird that I cam across this post because this weekend in class I had to give a presentation on Maslow's Hierarchy. I think it's total crap to put all aspects of life into a simple triangle but whatever. I'm getting more and more into social media. It's the new hot thing on the next... well it's not really that new though... just more accepted than it once was.]]></description>
			<dc:creator>Chris H</dc:creator>
			<pubDate>Mon, 26 Jan 2009 00:51:44 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-615</guid>
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			<title>building trust by meeting needs</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-609</link>
			<description><![CDATA[While I've always been a big believer in the giving away of stuff-of-value as a relationship-builder, it hadn't occurred to me that what's happening on the other end is fulfillment of a high-level need (self-actualization): That 'feels true'. And when we can help someone to meet their needs, it's a big step toward building trust. Now here's a thought: I wonder if more trust naturally accrues in a fledgling relationship when we're helping to fill higher needs (esteem, self-actualization), as compared to, say, the 'relationship' when you sign a pay cheque (safety) or share a sandwich (physiological) ?]]></description>
			<dc:creator>Rebecca Leaman</dc:creator>
			<pubDate>Fri, 23 Jan 2009 11:33:36 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-609</guid>
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			<title>Building Relationships through Relating</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-603</link>
			<description><![CDATA[ The key here is to draw attention to the relationships built in offline marketing. Though the two are two entities, a powerful argument for involvement is the established norm of offline marketing at trade shows, seminars, and conferences. These events leverage social networking to raise brand awareness and adoption. While they are not online marketing, the basic concept is the same as using social media for social networking. You bring something of value to the event for free to entice an audience. Once you have an audience enticed and primed for a sale, then and only then do you make your pitch. The value is what you make of it. If you draw attention to the relationships that the client can understand in their terms, then you increase the value of what you do. If your talk is decidedly web-centric and you do not connect with the client on their level, they will struggle to see the value in what you do. For example. If you're approaching an SMB who specializes in "Kit Cars" that replicate famous cars of the past, then drawing attention to the vast network of retailers, suppliers and potential clientele that can be reached on social networks is good and will have value for the client. However, you should show them (with examples) that free video tutorials on how to assemble the vehicle and how to customize it adds more value to the social network and is an attractive way to increase brand awareness. By publishing such resources for free, you are helping the user satisfy the need for Self-actualization. The type that would buy such an item tend to be more hands on. Therefore, they have a need to feel like they've accomplished something and solved the problem of building something of value. By providing information on how to accomplish this end, using your offering, you've not only added valuable content to the network, but you've also established a connection with the person using your resource. Again, it's about building a relationship where you (the person wanting the user to take action) is offering something for free that adds value. The user will appreciate the effort and consideration in doing such a thing and will remember your brand the next time they need what you offer.]]></description>
			<dc:creator>JMorris</dc:creator>
			<pubDate>Wed, 21 Jan 2009 13:34:34 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-603</guid>
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			<title>Giving can be difficult</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-601</link>
			<description><![CDATA[I totally agree that giving something valuable back to a social community of any kind is the best way to get something out of it. However, it might take a long while to realize that return. When building a social networking presence for a client, it can be very difficult to persuade any sort of investment that cannot bring a fast and significant ROI. Of course this is the problem with any branding effort. It may not take effect for a while, and when it does, it might be very difficult to track. As an individual with an Internet presence, I certainly see the need to understand and consider these ideologies, but it can be a little tricky getting a brand (especially medium sized) to commit to this type of social involvement. I like what you had to say, JMorris, about following the example of companies like Google. Any other thoughts on how to convince clients of the real power of personalizing and giving back to social networks?]]></description>
			<dc:creator>Peter Hamilton</dc:creator>
			<pubDate>Wed, 21 Jan 2009 12:13:41 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-601</guid>
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			<title>Thanks!</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-600</link>
			<description><![CDATA[Thanks for the opportunity to take a ride on the trail, Dave! Thanks to everyone who joins in this conversation! I believe we are entering into a more personalized era for the Social Web as a whole. If companies want to survive online, they have to meet the needs of those they are targeting. This also applies to bloggers, marketers, SEOs, etc. The signs are all around us if we pay attention. Even giants like Google are becoming more Personalized. We need to learn from their example and redefine what is Social Media Marketing.]]></description>
			<dc:creator>JMorris</dc:creator>
			<pubDate>Wed, 21 Jan 2009 11:14:37 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-600</guid>
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			<title>Relationships are better 1=1</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-599</link>
			<description><![CDATA["perceived mindset is to get the product, service, brand, or agenda to as many people as possible" I like that this trend is called to the mat. I agree that 1=1 connections are stronger than 1=x , especially when there are so many opportunities for real growth when you step out of yourself.]]></description>
			<dc:creator>Jeremy Rivera</dc:creator>
			<pubDate>Wed, 21 Jan 2009 09:39:39 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-599</guid>
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			<title>James Colt says:</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-774</link>
			<description><![CDATA[I'm tempted to call this article a "must read" for anyone who is at all serious about social networking online. The discussion about Abraham Maslow's Hierarchy of Needs is very thought provoking, and very valuable.]]></description>
			<dc:creator>James Colt</dc:creator>
			<pubDate>Wed, 21 Jan 2009 09:29:17 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/Fulfilling-needs-builds-stronger-social-networks.html#comment-774</guid>
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