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		<title>Behavioural metrics and search engines</title>
		<description>Discuss Behavioural metrics and search engines</description>
		<link>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html</link>
		<lastBuildDate>Sat, 25 May 2013 11:07:53 +0000</lastBuildDate>
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			<title>New things</title>
			<link>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-520</link>
			<description><![CDATA[You have given a very good insight about the SEO..there are certain things we need to know when doing SEO for our website..the best thing is we get to know about new concepts and techniques every day..]]></description>
			<dc:creator>Serbian</dc:creator>
			<pubDate>Tue, 20 Jan 2009 03:39:22 +0000</pubDate>
			<guid>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-520</guid>
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			<title>Dave says:</title>
			<link>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-906</link>
			<description><![CDATA[Well let's not forget ol John (Mueller) that has on 2 occasions echoed the statements towards bounce rates (once on groups and once in the Live Webmaster Help Q&A). I've bee doing some more homework and still haven't found my smoking gun - the ability to limit the spammability of said signals. If I could find more in that direction, I'd be willing to move from the personalized search angle. I'll likely publish some more papers that peeps can read tomorrow or soon... Speaking of which, I found an interesting Microsoft Research paper with a few more 'implicit user feedback' signals that aren't on the list... so I guess we will be back to this again... he he...]]></description>
			<dc:creator>Dave</dc:creator>
			<pubDate>Sat, 03 Jan 2009 19:43:12 +0000</pubDate>
			<guid>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-906</guid>
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			<title>Bouncy Trouncy Fun Fun Fun</title>
			<link>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-905</link>
			<description><![CDATA[:o Le Sigh...Will we ever hear the end of the bounce rates Dave? It seems like just when we had hoped it had been silenced it's back with a vengeance. Me and a couple of fellow SEOers have the Matt Cutts comment about bounce rates as a ranking factor bookmarked for future use. At the rate the wheels seem to be turning on this one, we may need it. Great post though, I love that you outline other behavioural metrics that are out there that could ultimately be of more value.]]></description>
			<dc:creator>Mike Wilton</dc:creator>
			<pubDate>Sat, 03 Jan 2009 13:56:48 +0000</pubDate>
			<guid>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-905</guid>
		</item>
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			<title>Dave says:</title>
			<link>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-943</link>
			<description><![CDATA[WOW, it's early in '09 but yer definately in the running for the longest comment for the year... he he.... I definately agree that our guesses should me a little more educated fer sure. I spet last night researching even more into the behavioral stuff (shall post the papers today) and that's all I really ask - people do more indepth research into things and not make bold statements (without research, testing or any evidence). And as U touched on, it's quite possible many lack the passion for the art. Flawed? Well maybe only in the sense that many bloggers get their information from larger publications and they are the ones that could temper their reporting. Considering 'Big News' brings people in, that may not change. Well, glad the comment stuck for ya... we do have issues now and again it seems... Welcome aboard... we may be starting our own little community this year; the HuoMah Dojo - so keep yer eyes on this space :0) Thanks for the uber long comment... always appreciate insightful responses]]></description>
			<dc:creator>Dave</dc:creator>
			<pubDate>Sat, 03 Jan 2009 08:33:00 +0000</pubDate>
			<guid>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-943</guid>
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			<title>Just Me and My</title>
			<link>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-942</link>
			<description><![CDATA[It published!! :woohoo:]]></description>
			<dc:creator>Ben McKay</dc:creator>
			<pubDate>Sat, 03 Jan 2009 03:40:26 +0000</pubDate>
			<guid>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-942</guid>
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			<title>Ben McKay</title>
			<link>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-941</link>
			<description><![CDATA[Hi David, I totally get your frustration regarding SEOs banding around new metrics / algos / techniques etc, but I guess that's always going to be the case unfortunately, especially in this industry where people / companies are left to their own devices to work out what helps there content rank. This doesn't mean to say that it should be this way, but what I do like is to see guys like you advocating testing / researching / reading to work things out for themselves in a more scientific manor. Researching and testing is quite clearly time-consuming so I guess people tend to opt-in to reading others', but without enough testing going on it's make the scientifically founded resources a little thin on the ground...leading people to interpret changes on their own analytics data as being many peoples primary source of research material, which as we all know can at times tell several stories. Clearly, reading one source and taken that as a given is no approach...which is why I guess I spend hours reading about SEO - it's really the only way you can gather enough information and come up with your own conclusions that fits with your analytics data. It's a tough one but it's the best way. I guess it makes it all the more important to encourage people to read, analyse, research and test as much as possible...but guys who aren't passionate about the field are never going to do that. Hence the void. Does this make the SEO industry flawed? I don't think so, it just makes it like any other, but I do think it creates a two tier system of those continual learners and those passive SEOs...I don't think it will change though. I hate the way that I sound so self-righteous when I write something like that but the point that I'm really trying to make is that it happens in all industries - there are good and bad people in every trade, that's the point I'm making. Great post, and excellent links to other posts - cheers for all that. Ben p.s. struggling to get my posts published on this site (just joined the community so hopefully that helps, although I thought you could post comments anyway?? :s ).]]></description>
			<dc:creator>Ben McKay</dc:creator>
			<pubDate>Sat, 03 Jan 2009 03:39:43 +0000</pubDate>
			<guid>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-941</guid>
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			<title>Dave says:</title>
			<link>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-937</link>
			<description><![CDATA[@Zak - Google actually cut it's teeth in behavioral with AdWords/AdSense... so it's obvious that SEs would look at the data fer sure, it's just when we start trying to valuate the influence. @David in addition to the above, its not that I dissagree as much as I worry about the industry using it as a whip to get clients (or worse) look good. I like talking IR and have had a thing for behavioral metrics for more than a year at least... We simply have to watch it... I mean already it's spawned stuff like this; http://www.brokeragentsocial.com/article/108/page-ranking-is-dead That one says an 'upcoming Google algorithm' is going to do away with 'Page Rankings' ie; links? ha ha ha ha ha.... man, this is how it starts. I've just seen it too many times and get frustrated (Im sure U have too over the years) As for the sales pitch, most certainly I am not familiar with your work and made my own supposition on that one I guess... (put some cartoons in next time would ya.. he he).. I am sure you've seen a lifetime's worth of those pitches and when it's 'new and improved' Google algo stuff... my ears perk up Thanks for dropping by tho...and I sent U an email as well.. :0)]]></description>
			<dc:creator>Dave</dc:creator>
			<pubDate>Fri, 02 Jan 2009 15:00:09 +0000</pubDate>
			<guid>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-937</guid>
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			<title>David Leonhardt says:</title>
			<link>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-934</link>
			<description><![CDATA[Hi David. This might surprise you, but I actually agree with most of your premise. You might note that in Sticky SEO, bounce data is only one of the factors I mention. Bounces (and everything associated with them, not just the number of them, and certainly not the number Google Analytics offers up) are actions that can be measured without privacy concerns because they relate to how we act while on the search engine's website. Further, like click-throughs, bounces can be attributed to specific searches (different bounce characteristics for different searches leading to the same website). I suspect that the search engines won't be able to resist some of the other data, even though it might mean some brush-ups with privacy advocates or trying to build algorithms around the partial data they glean through toolbars and analytics programs. So, in the long run we are not saying much different except that I am convinced that the search engines will use bounce data as part of their algorithms as soon as they possible can (if they are not already ). Specific to my Sticky SEO ebook, you might want to re-read that ...the "sales" page. Yes, it's hype. I had a lot of fun writing a "sales" page for a free book. The message is serious; the form is satire. If you are unaware of my satirical past, you might wish to read what I say about my only "published" book: http://www.thehappyguy.com/best-seller.html . There is really nothing wrong with having a little fun.]]></description>
			<dc:creator>David Leonhardt</dc:creator>
			<pubDate>Fri, 02 Jan 2009 14:50:30 +0000</pubDate>
			<guid>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-934</guid>
		</item>
		<item>
			<title>Return Rates</title>
			<link>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-933</link>
			<description><![CDATA[I've always thought that the SE's at least look at the return time to the original SERP for the query as a relevance factor to glean usefulness from. But as you say, it's nothing new.]]></description>
			<dc:creator>Zak Nicola</dc:creator>
			<pubDate>Fri, 02 Jan 2009 14:01:42 +0000</pubDate>
			<guid>http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Behavioural-metrics-and-search-engines.html#comment-933</guid>
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