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		<title>Bruce Clay killed  ranking reports! Or did he?</title>
		<description>Discuss Bruce Clay killed  ranking reports! Or did he?</description>
		<link>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html</link>
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			<title>Looking Forward to the Update</title>
			<link>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1139</link>
			<description><![CDATA[With the arrival of the SearchWiki, an update of the PS research paper is inevitable... so work work work :evil: then me will read read read and learn learn learn B)]]></description>
			<dc:creator>Jun</dc:creator>
			<pubDate>Sun, 23 Nov 2008 22:28:41 +0000</pubDate>
			<guid>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1139</guid>
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			<title>rankings matter</title>
			<link>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1240</link>
			<description><![CDATA[My clients still request weekly/monthly reports on their rankings, and prospective clients still want to know where they are current ranked and how they improve their rank. I still run ranking queries on my own business and check this against spikes in my analytics data. Until this changes, i think ranking still matters to many clients. The best thing i love is when your ranking report doesn't account for personalised search and they see better results locally because of personalised search. I report that they are ranked by the uninfluenced version of #5, but they are happy because on their search they see that they are #1.]]></description>
			<dc:creator>David</dc:creator>
			<pubDate>Fri, 21 Nov 2008 20:36:26 +0000</pubDate>
			<guid>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1240</guid>
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			<title>Dave says:</title>
			<link>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1239</link>
			<description><![CDATA[Well, I did do more posts on PS and even a research paper... guess it's time to update it huh? Sigh.... making me work bro... totally wrong.... he he]]></description>
			<dc:creator>Dave</dc:creator>
			<pubDate>Fri, 21 Nov 2008 07:41:45 +0000</pubDate>
			<guid>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1239</guid>
		</item>
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			<title>Guide to Personalized Search</title>
			<link>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1235</link>
			<description><![CDATA[Any update on your Guide to PS? T'was a very good read, but 10 months old already. maybe time for more rant from the Gypsy? B)]]></description>
			<dc:creator>Jun</dc:creator>
			<pubDate>Fri, 21 Nov 2008 00:09:57 +0000</pubDate>
			<guid>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1235</guid>
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			<title>Dave says:</title>
			<link>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1304</link>
			<description><![CDATA[Well that's cause we're 'infamous' he he... I am always leary of giving too much stock in conversion rates as a heavy KPI for SEO... unless one has the power to affect change (but that's beyond the scope of SEO) Now, comparing search traffic conversion rates with those of other traffic sources.. can yeild some data. But if over-all conversions are low, as is search traffic conversions... there may be problems OTHER than the quality of the traffic a campaign is bringing in... And yes, you should have gone big and called 'something' dead as it's a great version of push marketing... he he... or is that FUD? I get confused ;0)]]></description>
			<dc:creator>Dave</dc:creator>
			<pubDate>Thu, 20 Nov 2008 08:02:53 +0000</pubDate>
			<guid>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1304</guid>
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			<title>Feydakin says:</title>
			<link>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1295</link>
			<description><![CDATA[I think it's funny how much press this is getting this time around.. I seem to remember writing a guest post for you 6 months or so ago discussing how conversion rates are one of the most important metrics you can track.. Yet it got little attention back then.. Maybe I should have said ranking is dead..]]></description>
			<dc:creator>Feydakin</dc:creator>
			<pubDate>Thu, 20 Nov 2008 07:44:57 +0000</pubDate>
			<guid>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1295</guid>
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			<title>Dave says:</title>
			<link>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1302</link>
			<description><![CDATA[Hey Aaron...whaddup brother hat? I am all about the analytics, conversions... the deeper personalization  implications, but I just smelled a little FUD in the waters... At least we started isolating some parameters and researching. How else to we know anything? As a patent hound I was early in talking about effects relating to behavioral metrics, but testing to date shows it's less of a Titanic and more of the SS Minnow to date... If BC, SEW have research data.. I'd be thriled to do some analysis and share what we're working on. Yes, personalization  offers re-ranking challenges as would future social searching implementations .. but for now, there is still a place for mean ranking values in a given targeted geo location. See? Still on about it.... sigh...]]></description>
			<dc:creator>Dave</dc:creator>
			<pubDate>Wed, 19 Nov 2008 20:19:53 +0000</pubDate>
			<guid>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1302</guid>
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			<title>TheMadHat says:</title>
			<link>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1301</link>
			<description><![CDATA[Trending trending and more trending. High level views are more important in rankings, but they certainly still matter.]]></description>
			<dc:creator>TheMadHat</dc:creator>
			<pubDate>Wed, 19 Nov 2008 16:44:17 +0000</pubDate>
			<guid>http://www.huomah.com/News/Marketing-News/Bruce-Clay-killed-ranking-reports-Or-did-he.html#comment-1301</guid>
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