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		<title>The Indirect Value of Social Media Marketing</title>
		<description>Discuss The Indirect Value of Social Media Marketing</description>
		<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html</link>
		<lastBuildDate>Wed, 19 Jun 2013 20:30:25 +0000</lastBuildDate>
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			<title>Dave says:</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-559</link>
			<description><![CDATA[@Andy - sure, but accurately measuring/assigning intent and engagement are not so cut and dry. It could be a matter of months or secondary media that also play into the building of the brand. Assigning too much value of web metrics in terms of brand building can make a mess of potential KPIs and mislead a researcher. So while they 'can' be measured, I wouldn't put a ton of weight in them.....at least not with secondary qualitative data (surveys/focus groups)... 2c tnx for dropping back BTW.. ;0) C U on the trails... :Pinch:]]></description>
			<dc:creator>Dave</dc:creator>
			<pubDate>Wed, 14 May 2008 21:26:44 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-559</guid>
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			<title>But I could...</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-558</link>
			<description><![CDATA[It is actually possible to measure that tracking scenario of you reading a comment here, and then reading a comment somewhere else, and then clicking on it. For all you know Google is already doing it]]></description>
			<dc:creator>Andy Beard</dc:creator>
			<pubDate>Wed, 14 May 2008 19:16:46 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-558</guid>
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			<title>Inside Social Media and Search</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-575</link>
			<description><![CDATA[I an constantly being asked to demonstrate ROI for this type of activity. Returns on Social Media should be looked at in a similar way to traditional PR. 'The return on attention' or 'mindshare' gained from engaging in Social Media, with the resultant coverage from blogs, fans of Facebook pages or videos viewed is on par to the column inches of coverage in newspapers and magazines. The difficulty is the people working on social networking within companies are either from a technical or marketing background, where ROI is measured in a different way. As it is recognised that this activity is effectively on-line PR the acceptable ways of measurement should and must change.]]></description>
			<dc:creator>Christopher Wellbelove</dc:creator>
			<pubDate>Sat, 10 May 2008 15:38:13 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-575</guid>
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			<title>Steven Bradley says:</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-566</link>
			<description><![CDATA[True enough Andy. I know if you put enough technology in place you can track a lot. But what about the case where someone sees your comment here and doesn't click. Then they see another comment on another blog and still doesn't click. Maybe it's 5th comment they finally click. At that point your comment here isn't being measured as having led to the click, but I'd argue it did play it's part in getting the eventual click. That's where I think things can't always be measured. I agree a lot can be measure, but there are always some things that play a part and have value, that we won't be able to accurately measure.]]></description>
			<dc:creator>Steven Bradley</dc:creator>
			<pubDate>Thu, 08 May 2008 13:16:47 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-566</guid>
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			<title>Dave says:</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-563</link>
			<description><![CDATA[Hey Andy - that is certainly true in a perfect world and in later research I looked into private corporate social communities which enable great product development cycles and more... so there are many ways it can be utilized.. just much of branding is hard to put real metrics on.. Beyond branding there is the whole 'engagement metric' problem... we're just not there yet as U mentioned. ... as for being a marketer, I stand by being a humble search geek :0]]></description>
			<dc:creator>Dave</dc:creator>
			<pubDate>Thu, 08 May 2008 13:10:55 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-563</guid>
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			<title>Andy Beard says:</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-562</link>
			<description><![CDATA[You can measure a huge amount more than is currently measured, just the technology to do it hasn't come to market. If you want to take it to extremes, it is possible to come up with an algorithm that will reward me for any revenue generated based upon the likelihood that my comment helped bring in a search visitor. it is quite possible to track traffic coming from this comment back to my site, and give Dave a share of any affiliate commissions earned from his referral traffic. If you measure things enough, you can come up with a value of leaving a comment here in real monetary terms. People who say it is not possible to measure just aren't marketers ;-)]]></description>
			<dc:creator>Andy Beard</dc:creator>
			<pubDate>Thu, 08 May 2008 12:50:59 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Indirect-Value-of-Social-Media-Marketing.html#comment-562</guid>
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