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		<title>The Value of Social Media Marketing</title>
		<description>Discuss The Value of Social Media Marketing</description>
		<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html</link>
		<lastBuildDate>Tue, 21 May 2013 17:45:27 +0000</lastBuildDate>
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			<title>Chris says:</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-3111</link>
			<description><![CDATA[Facebook made social media marketing easy with the algorithms and cooking the sites you use with the "like" button :lol:]]></description>
			<dc:creator>Chris</dc:creator>
			<pubDate>Sun, 20 Nov 2011 05:39:01 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-3111</guid>
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			<title>breake through into social media</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-1358</link>
			<description><![CDATA[thanks for giving such deep information on social media marketing, i was searching for it for a long time but no one provided such insight into the topic. clearly you are lifting curtains from many myths in smm. You have given good detail on goals, brand ,measure AND the most imp ROI(return on investment). The six points you have covered in the following steps are those that are not covered in any of the sites i have searched earlier 1º How to plan a program 2º How to time manage said program 3º Hot to measure and manage costs 4º How to measure it (KPI) 5º How to determine ROI (return on investment).]]></description>
			<dc:creator>Ukraine</dc:creator>
			<pubDate>Mon, 16 Feb 2009 11:46:26 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-1358</guid>
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			<title>At last a balanced and critcial disscusi</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-445</link>
			<description><![CDATA[As an Business School Academic (and ex Marketing Director of several medium sized enterprises) I think the post and discussion raise alot of fascinating issues. Clearly the issue of ROI is crucial and the 'marketing' profession is sadly full of gurus and mystsics who try and focus attention of issues like salience, recall, reach, personality, and their new media variations etc. These people seem to be very good at spending an orgainsations money rather than creating proven additional revenues. I go along with Shaw and Merrick - see their book Marketing Payback who urge great caution against marketeers who have lost sight of the 'money'. As for the 'Brand' chestnut it pays to be crystal clear about what exactly we 'mean' by this term otherwise the risk is that people will talk past each other and nothing will gained. Its also very tempting to see SMM as 'New'...Having been blogging for nearly a year I can see that the medium and some of the techniques might be novel...I don't see any Principles that are new. Nothing with the Idea of Marketing has changed. As for SMBs/ SMEs not falling head over heels for marketing in first place and the 'new social media' in the second place, again an old chestnut and almost certainly the result of undue 'marcomms' emphasis and a total lack of commercial understanding by the marketeer who is pitching. SMBs are often B2B and highly dependent on trust reputation and relationships with well known clients and customers, and usually within a well defined sector. Surely the first rule of anyone picthing services it to determine the need and value and then provide a meaningful value proposition. If the SMB isn't buying then presumably the Value Proposition isn't good enough...and with a clue like Value in the title then surely it has to be something to do with demonstrable ROI.]]></description>
			<dc:creator>reasonable robinson</dc:creator>
			<pubDate>Wed, 19 Mar 2008 16:24:32 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-445</guid>
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		<item>
			<title>I don\'t know what to think about it</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-436</link>
			<description><![CDATA[Hi! Let me talk just about some of those five or six points at the top and I promise I will be snappy: 1º How to plan a program 2º How to time manage said program 3º Hot to measure and manage costs 4º How to measure it (KPI) 5º How to determine ROI (return on investment) 1º Well, let me tell you what I do. I have a goal of SMM a day / week. When I am mad at something in the job, I just start with SMM. I think about it like a relax of some minutes a day, or a relax of some hours a week. 2º, 3º & 4º How do you measure the cost of your leisure time? 5º Well, seriously talking, I've tried many times and always with different results. I don't think it could be wrong just to do ours best on it Thanks :zzz]]></description>
			<dc:creator>Gregorio</dc:creator>
			<pubDate>Sat, 15 Mar 2008 19:26:00 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-436</guid>
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			<title>I agree completely</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-404</link>
			<description><![CDATA[This article really resonated with me Dave, as most of your posts do. Social media marketing may work wonders for selling marketing services (i\'m not in the industry btw), however, its not a universal tool for every e-commerce endeavor.]]></description>
			<dc:creator>Victor363</dc:creator>
			<pubDate>Thu, 21 Feb 2008 20:46:58 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-404</guid>
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			<title>Geld Lenen says:</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-398</link>
			<description><![CDATA[Hi James, nice comment but not really matching the facts here in Europe. "ost social media communities would be more than wary of a corporate identity" These communities here are just one big plus :-) good to see the developments.]]></description>
			<dc:creator>Geld Lenen</dc:creator>
			<pubDate>Tue, 19 Feb 2008 01:11:37 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-398</guid>
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			<title>James Duthie says:</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-397</link>
			<description><![CDATA[I have to say that I tend to agree with you here. I utilise social media fairly heavily, yet do so without any monetary goals. It's more about learning and networking for myself. I couldn't see myself recommending it as a corporate marketing tactic given the time taken to develop a respected profile and the lack of conversion rates that social media generates. As you identify, generating a reasonable ROI is highly unlikely and it is likely to be written off as a failure after a couple of months. I suspect most social media communities would be more than wary of a corporate identity. I also question the reach of social communities outside of engaged industries such as digital marketing. Will the traffic benefits occur when the audience aren't active Stumblers, Sphinners etc? The only model whereby I think it's feasible from a business perspective is for personal consultancy, whereby a self employed individual chooses to utilise their own time to develop a personal brand/authority.]]></description>
			<dc:creator>James Duthie</dc:creator>
			<pubDate>Mon, 18 Feb 2008 05:10:42 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-397</guid>
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			<title>Dave says:</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-396</link>
			<description><![CDATA[Actually, I am not ‘openly sceptical’ as I am ‘openly inquisitive’. As I mentioned, I do not offer said services but do get many questions about it and know more than a few folks in the SMM space. I am merely voicing things from the angle which I receive/perceive them. As for my ‘homework’, I have put that one aside with some others that have been passed along over the last few days. I will certainly touch on some of those points in the second instalment. I actually find myself in an interesting position being a part of this discussion. Once more, I am NOT a SMM provider… but I have been having conversations related to this with a few mates in the biz. As always it is the dialogue that helps to further any discipline. My intentions here are truly to learn more about the industry and discuss publicly the issues that are common in my private encounters. For the record; I am a proponent and believer in the value of SMM – just not in each situation and market. I am looking to learn. BTW - thanks for the input, it is all valued.]]></description>
			<dc:creator>Dave</dc:creator>
			<pubDate>Sun, 17 Feb 2008 21:23:56 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-396</guid>
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			<title>Oh, you meant THAT title...</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-395</link>
			<description><![CDATA[hee hee... thought you wanted my title, which I thought was a bit strange...]]></description>
			<dc:creator>Jim Tobin at Ignite Social Med</dc:creator>
			<pubDate>Sun, 17 Feb 2008 20:58:43 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-395</guid>
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		<item>
			<title>President</title>
			<link>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-394</link>
			<description><![CDATA[It's interesting to me that the top of your website talks about the future being a mystery, yet you're so openly skeptical about a relatively new medium. Having said that, you've at least done your homework, which I respect. To add to the conversation, I'd start by sending you over to Lisa's recent post on how to measure social media. How to measure a social media campaign (http://www.ignitesocialmedia.com/how-will-my-social-media-campaign-be-measured/) The short answer: It must be measured if this young industry is going to take off, but it's not one size fits all (some folks need branding help, some need to convert traffic to sales, etc.). To answer some of your other questions, at Ignite we mostly work with larger brands who (a) have a larger geographic footprint and (b) have larger budgets from which they already utilize advertising and public relations. I struggle to see how social media would ever help a local dry cleaner. A large dry cleaning chain? Yeah, maybe. But 5 stores in Central Virginia? Probably not a lot if at all. Could they do Twitter updates on specials? Sure. Cost = $0. Time equals 10 seconds a week. But for big brands, they've got to learn how to communicate beyond advertising and PR. It can help them in customer service, retention, brand building and yes, even sales. Is it early in the game? Very... Part of the proof is that we were one of the first 10 social media agencies in the U.S, and we just formed in July 2007. (I'm very intentionally not counting SEO folks, PR firms who dabble, etc.) Is a LOT not figured out yet? Certainly. But is the power of social media to drive traffic and to empower brand evangelists adequately demonstrated? Without a doubt. Does that mean any of know how to help every company do that yet, when the answers vary dramatically? Of course not. But I feel a lot better for the national brands who are allocating small budgetary percentages to figure it out than I do for the brands relying solely on the old-school methods. ~Jim]]></description>
			<dc:creator>Jim Tobin at Ignite Social Med</dc:creator>
			<pubDate>Sun, 17 Feb 2008 20:57:34 +0000</pubDate>
			<guid>http://www.huomah.com/Internet-Marketing/Social-Media-Marketing/The-Value-of-Social-Media-Marketing.html#comment-394</guid>
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