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Search Marketing Tools

Written by David Harry   
Tuesday, 25 December 2007 00:00

Search Marketing Tools and Resources;

Vertical Search - If your looking to do some vertical research try out one of our Google Custom Search Engines that reside here on the FireHorse Trail;

Social media marketing searchSocial Media Marketing Search - for searching all the Top SMM related blogs. 
Soicial activity search Social Activity Search - if your doing buzz monitoring or research, search all the top Social Sites.  

NEW - Tweed a search for Twitter and FriendFeed - good for Buzz monitoring!


 

80+ Tools from around the web - here are some links to a wide variety of tools for doing your Search Marketing research and more. As always, if you have some suggestions for tools to be added or even ones that you feel suck, let me know.

General Research and Analysis;

SEO Digger - you can find out for which keywords your site ranks high enough to be in Google Top 20. You can analyze your own sites as well as sites of your competition

Search engine Saturation;  Check your Search Engine Saturation levels and compare your website to competitors

Blog Juice Analysis - compare Blog to others on a variety of factors

SEOmoz Page Strength - designed to satisfy the curiosity of webmasters, surfers and web marketing professionals seeking a better metric to quickly assess a site/page's relative importance and visibility.

Xinu - Check your PageRank, backlinks and much more; overview tool.

Keyword Analysis - page and KW analysis tool from Dave Naylor

KW and Phrase density tool - I am not a huge fan of KW density, but this one also gives insight into 2-3 word phrases; so we'll give them a break.

Authority Finder - compare top ranking sites on Google and Yahoo in a nodal graph.

Web Spam Detector - take a quick look for potential flags a web page may have.

Digging deeper ; URI Valet - Check Server Header - Batch Server Headers - Cool Cache checker - Bad Neighbourhood Header Checker -

 

Keyword Research and Targeting;

Spy Fu - lets you see which keywords your competitors are buying and which ones they optimize their site for.

SEO Digger - you can find out for which keywords your site ranks high enough to be in Google Top 20. You can analyze your own sites as well as sites of your competition. Is less effective for smaller sites/niches.

Abakus - Analyzes - analyze a webpage for top keywords and phrase usage.

Advanced Google search tool a tool from Liam that uses some of the advanced search parameters from Google to create a complex search that can be useful for competitive data in keyword research (and for link building too).

Google traffic estimator sandbox - a tool that give's estimated traffic clicks and cost for given terms on Google Adwords. This is another handy metric to have when doing KW research.

Google Insights search tool - much like Google trends for looking at search data. Great for research purposes.

SEO Book tool - Aaron Wall has a good tool as well that feeds a ton of data that can be handy.

MSN Keyword Trends - forecast the search volume and demographic predictions of your selected list of keywords. (also see MSN SERP Cluster tool)

Key Compete - KeyCompete is an online keyword research tool that identifies the keywords your competitors are using in their pay-per-click campaigns. KeyCompete also identifies the competition that is bidding on your keywords. |

Suggestion Tools; Overature Suggestion | Miva Suggest | More Suggestions | Word Tracker FREE | Keyword Discovery FREE  | nXplorer| iWeb Tool | SEO Book tool (new) |

 

Link Building and Analysis;

Hub Finder - looks for sites which have co occuring links to related authoritative websites on a particular topic.

Bad Neighbourhood Checker - scans the links on your website, and on the pages that your website is linking to, and flag possible problem areas.

Link Diagnosis -show you all the important information about your competitor's links. The report includes pagerank, anchor texts, no-follow information and more.

Web Spam Detector - take a quick look for potential flags a web page may have.

Link Valet - analyzes both internal and external links for a given webpage.

Backlink Builder - searches for websites of the theme you specify that contain keyphrases like "Add link", "Add site", "Add URL", "Add URL", "Submit URL", "Add Article" etc.

Advanced Google search tool a tool from Liam that uses search oprtators from Google to create a complex search that can be useful for finding link locales. Knowledge of Google Hacks is helpful.

Backlink Analyzer - another great tool from Aaron Wall (free download) 

Taffic Marks - a web-based SEO app that identifies so-called hub sites that usually rank in at least 3 of the top 10 ranking sites for your given keyword.

Yahoo site explorer file parser - this tool is handy for getting a concise list of linking sites from the Yahoo TSF file export.

Backlink Watch - complete detailed information about quality and quantity of backlinks pointing to your website.

Majestic SEO Index tools - Anchor Index is a system designed for research of relevancy algorithms that are heavily based on backlinks and anchor text. This index is currently under heavy development, so consider this interface being a beta version that can change or go down at any time.

Directories; TriFecta Tool list of Directories | SEO Friendly Directories and Directory Critic - Niche directories - More Niche Directories - List of Paid Directories - Hub Finder - Directory Rate -

Article Submissions;  Article Directories and Niche distribution Article Submission Services - Article Marketer |

 

Blogs - always a good way to do SMM and Link building at the same time as stayin in tune; Blog Hub | Technorati | MyBlogLog | Blog Catalog | Google Blog Search | Blog Juice Analysis 

 

Social Media - Big List of Social media - Here on the trail

 

Rank Checking;

Google Rank | Rank Check.com | Geo ranks | Multi DC Checker | Data Center Watch Tool | Google position tool |

 

Developer Tools;

Meta tag generator; - Web Page Speed; - Robots.text Creator - Cloaking Checker - My IP Nieghbours (checks sites on a server) - Web Spam Detector - Domains on My IP - Who hosts that site (find hosting provider of a given domain) -

Domains; Sedo - Domain Bot - Domain Tools - Reverse IP lookup - Reverse IP 2 - My IP Nieghbours (checks sites on a server) -

 

Misc. Tools;

PPC Tools ; Overture Bid Calculator; | Adwords Keyword calculator 

 

Press Release sources;

PR Web/ | Business Wire / | Iinternet.com/ | PR News Wire / - Big list PR Sites -

 

FireFox Extensions ;

SEOpen - 23 metrics from back links, whois and checking robots.txt.
SEO For Firefox -Aaron Wall’s tool - 13 different signals
yExplore - easy right click access to Yahoo Site Explorer info.
SeoQuake - Interesting tool for analyzing search results - Don’t overdo it.
KGen -Keyword generator analyzes a page for keyword frequency and placement.
Niche Watch Tool - Checks back links, indexed pages, keyword frequency and several other SEO signals.
MetaTags - Offers a side bar menu showing a web page’s meta data, links, keyword frequency and others.
Search Status - Highlights nofollow links, back links, indexed pages, Alexa and Compete rankings.
Prefbar - Toggle JavaScript, Flash and images as well as spoof user agent.

tnx to TopRank

 

 

Have a suggestion? Leave them in the comments...

 

 

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