Welcome my SEO warriors... to the great works of Sun Tzu transposed to do battle for SERP dominance in the world of search engine optimization. If you've run out of things to learn, then maybe we have the readings to help take it to that next level...
If we don't, then maybe it will just help you think in new directions.
My name is Dave, (aka theGypsy) and we'll be riding along together. Please bear in mind this is no misguided effort to be some 'guru' type. Far from it. The goal is just to find new ways to conceptualize SEO. So feel free to agree, disagree and otherwise spark your thoughts.
Chapter One - Laying Plans - For the SEO, understanding how to combat in the SERPs is paramount to the success of the site and/or program. This is the beginning. You must treat the process with urgent care. One can never be callous with a web property and should at all times seek to gain insight (more)
Chapter Two - Waging War - Set out reasonable goals for staff, contractors and all those involved in the effort. Always give credit where credit is due, but more to those most responsible for successes. Create a competitive sense towards all your activities.
Chapter Three - Attack by Strategem - We now embrace the concept of aligning all that we have learned in this section. Knowing when to be aggressive and when to be defensive. Knowing that one approach, static in nature, is ultimately doomed.
Chapter Four - Tactical Dispositions - We cannot seek victory by securing our own assets and positions. Ultimately, you must find weaknesses, tactically or strategically, to ultimately prevail. This can be pages ranked above or below you.
Five - Energy - In many of the interpretations I came across they speak of direct and indirect movements to throw the opponent off balance. Actions intended to confuse or to mislead. Attacking direct when setting up for the indirect attack and vice verse. Fixate the enemy's attention in one area and snatch victory in another. (more inside)
Be sure to grab the feed and/or bookmark the page to ride along for the whole journey.