(Part of the series on Sun Tzu's ; The Art of War – from the SEO perspective.)
Sun Tzu said;
The preparation of mantlets, movable shelters, and various implements of war, will take up three whole months; and the piling up of mounds over against the walls will take three months more.
The general, unable to control his irritation, will launch his men to the assault like swarming ants, with the result that one-third of his men are slain, while the town still remains untaken. Such are the disastrous effects of a siege.
We have already discussed the need for preparedness. It is integral, when not over done, to successfully winning the battle. But this will take time. Time with no immediate return that is self-evident. That in turn will cause those funding the activities, (the country) to be stressed. Many times you will feel forced into action, before the appropriate moment.
It was once said that is it better to be doing nothing than to be doing much, but accomplishing nothing. Moving in hap haphazardly due to frustration and pressure, will inevitably lead to poor performance.
Sun Tzu said;
Therefore the skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operations in the field.
With his forces intact he will dispute the mastery of the Empire, and thus, without losing a man, his triumph will be complete. This is the method of attacking by stratagem.
And so through the section 'Waging War' we learned to attack laterally, to frustrate but not make an enemy of our competitors. To avoid long drawn out battles in query spaces that can be cash negative. Because we will always have multiple competitors, the less resources spent on any one, will leave more for subsequent conquest.
You must control the battle field and consider what lays beyond any given success. This attitude must be carried onwards never ending until the kingdom's demise.
(tune in Wednesday for the next edition)