SEO Blog - Internet marketing news and views  

The Art of War - SEO Style; Laying Plans

Written by David Harry   
Monday, 08 November 2010 14:18

the Art of War; SEO StyleOver the next month or so we're going to have some fun here on the Trail and take a look at Sun Tzu's ; The Art of War – from the SEO perspective. The idea came from necessity.

I had been meaning to read it again (hadn't since my early 30's) but given my work/writing schedule, I had no idea where to fit it in. So hey, if I need to churn out blog posts, but need time to read, why not combine the two I figured, right?

So here we are... I will put a few parts out each week and we can then work it out in the comments. At the end of the journey I will be releasing a PDF with the entire series... Enjoy!

 


Chapter One - Laying Plans; Part I

Sun Tzu said: The art of war is of vital importance to the State.

It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.

SEO Style;

For the SEO, understanding how to combat in the SERPs is paramount to the success of the site and/or program. This is the beginning. You must treat the process with urgent care. One can never be callous with a web property and should at all times seek to gain insight. All actions bear a kind of fruit.

As such, well before we begin the campaign, we must focus on the preparations (team, resources, research and planning) that will be required to set things in motion.


Laying Plans; Part II

The art of war, then, is governed by five constant factors, to be taken into account in one's deliberations, when seeking to determine the conditions obtaining in the field.

These are:

  • The Moral Law; causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger.

  • Heaven; signifies night and day, cold and heat, times and seasons

  • Earth; comprises distances, great and small; danger and security; open ground and narrow passes; the chances of life and death.

  • The Commander; stands for the virtues of wisdom, sincerity, benevolence, courage and strictness.

  • Method and discipline; are to be understood the marshaling of the army in its proper subdivisions, the graduations of rank among the officers, the maintenance of roads by which supplies may reach the army, and the control of military expenditure.

These five heads should be familiar to every general: he who knows them will be victorious; he who knows them not will fail.


SEO Style;

In this we must survey the team, understand how to get the most from them. Identify those that are leaders and those that will hold less important stations. This includes contractors, staffers, in-house or corporate liaisons and even other departments (such as social for example).

Long before the battle is ever to begin we must prepare and motivate the troops. Secure and structure the parts required to achieve success.

Furthermore we must understand the spaces themselves and how long it may take to achieve our goals. Can the system bear the requirements. What of economic slowdown? Losing core pieces of the team or it's resources can tax your campaign. Will the approach you're taking scale.

If you are to be the general, all aspects must be considered when leading off into battle.

 

(stay tuned for the next one... will be 50 or so..weeee)

 

Comments  

 
0 # Ken English 2010-11-11 21:25
Many times have I heard about the book, but never felt a need to read it. I'm not warrior, just one of the appreciative masses who respect what they do on our behalf. You have, however, managed to make the book relevant for me, since I can envision the fine constant factors and imagine how they would related to my online success, or failure. I look forward to the series.
Reply | Reply with quote | Quote
 
 
0 # Rahul Batra 2010-11-15 12:41
SEO style should be clear in mind before doing any such activity. One should be fully prepared to get into this battle.
Reply | Reply with quote | Quote
 
 
0 # Michiel Van Kets 2011-11-17 17:00
hey gypsy,

I followed a series of Sun Tsu and the art of war on History; I couldn't help comparing it to SEO myself; it's very much as well an art as war, isn't it.

looking forward to the full PDF version

cheers,

Michiel
Reply | Reply with quote | Quote
 

Add comment


Security code
Refresh

Search the Site

SEO Training

Tools of the Trade

Banner
Banner
Banner

On Twitter

Follow me on Twitter

Site Designed by Verve Developments.