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Tactical Dispositions; Part III

Written by David Harry   
Wednesday, 19 January 2011 14:23

the Art of War; SEO Style(Part of the series on Sun Tzu's ; The Art of War – from the SEO perspective.)

Sun Tzu said:

The consummate leader cultivates the moral law, and strictly adheres to method and discipline; thus it is in his power to control success.

In respect of military method, we have, firstly, Measurement; secondly, Estimation of quantity; thirdly, Calculation; fourthly, Balancing of chances; fifthly, Victory. Measurement owes its existence to Earth; Estimation of quantity to Measurement; Calculation to Estimation of quantity; Balancing of chances to Calculation; and Victory to Balancing of chances.

SEO Style;

Essentially the ability to succeed will rest with you. Each link in the chain from planning to strategy to execution depends on the other and you have the power to control the outcome. I hear you saying, “What if Google changes the game?”. Then your strategy and planning must account for this potential.


Sun Tzu said:

A victorious army opposed to a routed one, is as a pound's weight placed in the scale against a single grain. The onrush of a conquering force is like the bursting of pent-up waters into a chasm a thousand fathoms deep.

SEO Style;:

And so success lies in bringing all the elements (discussed so far in this series) to bear in an organized and timely manner. When you do it right, success is all but guaranteed with your program. Weaknesses become strengths, the unforeseen becomes seen

(tune in Monday for the next edition)



0 # John Reo 2011-04-15 17:21
Nice one :-) its all about passion. the fact is you should be your self passionate and strict of yourself to do or be like this.
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0 # Howie 2011-04-19 01:13

Found your blog through a comprehensive list of Top IM blogs on a site called Winning the Web. Interestingly enough, Sun Tzu's "The Art of War" lies right next to me as I write this post...I absolutely love his work, and principles. Can't wait to delve into some of your content here.
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0 # John Reo 2011-06-04 17:09
It is obviously true what Sun Tzu said. I have no argument with it. And I say it before that, it's all about passion. Who is passionate he is the successor.
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0 # Eric Monse 2011-07-08 16:45
Sun Tzu talks about leadership because it's so difficult to cultivate. I agree that you have to work with Google as it is now, not worrying if it changes.

Eric Monse
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0 # Menachem Lifshitz 2011-08-22 15:23
You made SEO sounds like a Kung Fu technique that we need to master. Nice post, btw. :-)
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