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Energy - Part II

Written by David Harry   
Wednesday, 01 February 2012 14:56

the Art of War; SEO Style(Part of the series on Sun Tzu's ; The Art of War – from the SEO perspective.)

Sun Tzu said:

In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory.

Indirect tactics, efficiently applied, are inexhaustible as Heaven and Earth, unending as the flow of rivers and streams; like the sun and moon, they end but to begin anew; like the four seasons, they pass away to return once more.

 

SEO Style;

Again, all battle consists of direct and indirect attacks. If we go beyond keywords we can consider vertical assets. We may come in direct (doing on-page SEO) but soon we must start using indirect methods (social media, public relations, outreach etc..). We can consider here that direct cannot exist in a void. We must always find indirect elements to enhance the program.

 

Sun Tzu said:

There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever been seen.
There are not more than five cardinal tastes (sour, acrid, salt, sweet, bitter), yet combinations of them yield more flavors than can ever be tasted.


SEO Style;:

Nuff said... the options are infinite in the world of SEO. It is how we combine and use the tactics that make the program.

 

Sun Tzu said:

In battle, there are not more than two methods of attack: the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.

The direct and the indirect lead on to each other in turn. It is like moving in a circle—you never come to an end. Who can exhaust the possibilities of their combination?

SEO Style;:

We take what we've considered about direct and indirect strategy, from keywords to programs. And consider while there are two constants, the many ways in which we can approach them is many. This is often the true art of SEO; knowing what to do, where to do it, how much and when.

 

We'll be back next week and I'll start posting 2x per til we 'git r done'.

 

Comments  

 
+2 # Eren Mckay 2012-02-01 20:14
I believe that in order to not get confused with the myriad of indirect strategies.. we need to draw out and diagram it all. There are too many factors to keep them all stored in our minds. Visualizing and putting the dots together with a clear map makes everything easier and less stressful. Great pointers here Sifu.
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