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Google showing more video in SERPs

Written by David Harry   
Thursday, 08 July 2010 13:44

What are YOU waiting for?

Well, I hate to say 'I told you so', but it has to be done. If there is one thing we've harped on here at the Trail (and in the newsletter and on the Dojo) it has been about having a strong Universal Search strategy. Heck, I even went on SEM Synergy to get the word out.

And of the various elements, one of the most important, and least understood, is Video. We've had a ½ dozen posts on it and we even sounded the alarm when Google TV came out... and the plot continues to thicken

Case and point – have you ever seen a SERP like this? I know I haven't...(please sound off in the comments if you have, trying to work out the triggers);

Video in Google SERP

That's not a universal SERP my friends, that is a video right in the regular listing. This is huge in that it will surely draw the users eye even when at or below the fold. I am not sure what the triggers are yet, but you will be the first to know when we work it out (trying to reproduce it now)


Video on the Move

And that's not all I found recently... how about these?

Google Showing Related Videos With Play Icons -In this one, Barry is highlighting some links (and play buttons) right in the SERPs.. And then we also found this recently as well';

Videos in Google SERPs 2

Strange search results; reminder to add video to Google places - Here, from Reel SEO, we even have some video links in the listing for Google Local/Places....

Video links in Google Local


And so my friends, I shall say it one more time, if yer not making the most of Video, what the hell are ya waiting for? (says the guy with no Vids on his, I am talking clients specifically ok?). There is an ever growing case for Video, I suggest we heed the warning.

If you have seen any of these in the wild, please do leave the queries in the comments so we can delve deeper to better understand the triggers at play - Thanks....


Past Posts on VSEO;

Video Indexing for Universal Search; the SEO blind spot

Video SEO for Ecommerce

Video SEO: YouTube Optimization and Universal Search Video Ranking Factors & Signals

Video SEO: Promotion in the Age of Social Sharing

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