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the state of the SEO industry

Written by David Harry   
Friday, 10 November 2006 15:06

Wow… here’s a fun one. Depending on whom you believe the SEO industry is having a bad year… or maybe not. Taken from references in the Marketing Sherpa ‘Search Marketing 2007 Benchmark Guide’, a couple of different take’s on the situation

First the ‘anti-SEO’ view ; http://www.dmnews.com/cms/dm-news/search-marketing/38695.preview

…and then the ‘anti-anti-seo’ view;  http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=50940

I for one have one simple word – Spammers – As long as spammers keep getting more sophisticated so will the SEs. It’s a war of attrition. The more sophisticated the SEs become, the more complex the task of ensuring one’s SEO endeavors are ‘up to speed’ with the latest changes and nuances.

Anyway, I felt that was an interesting little journey, let me know what you think.

 

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