SEO Blog - Internet marketing news and views  

Your SEO is weak my foolish friends

Written by David Harry   
Thursday, 10 July 2008 09:45

Another rant to all those SEO Jokers

You know what?…. I feel a rant coming on, either run screaming now, or hold on for the ride.

Ok…. Now listen up my little SEO apostles, stop looking for the secret sauce and the magic bullet. I am getting so damn tired of reading so called ‘tips’ of how you can get a leg up on the competition. I am talking everything from black hat to (so-called) keyword sniping and the LSI bandwagon. Stop creating garbage sites with the hope of monetizing it with some crappy thin affiliate schemes, PPC arbitrage or whatever the get-rich-quick flavour of the day is. Cease and desist with the 3 way links and arrest the development of your satellite sites. Just give it a break!

I am so tired of people posing as marketing professionals writing about how to game the system to make a few bucks. They are not marketers… they are snake oil sales types; so get a grip. The world has always had such hucksters and they have never really been considered savvy marketers. You see dear reader; you must learn to recognize the difference. If your SEO efforts are merely a preface to gaming the search engines for short term gain, your days are numbered. This is not a long term viable business model… I guess that’s why it is getting rich ‘quick’.

Wanna buy some PageRank?

Be the Shepherd not the Sheep

If you are a seasoned SEO veteran, then I am sure you can tell the difference between a solid practice and a flaky principle. If you are a more nubile SEO aficionado, then do tell me if your SEO programs are reliant on the following;

  1. Mass Article Marketing (markov mix)
  2. Paid Links
  3. Latent Semantic Indexing (damn bandwagon)
  4. KW Stuffing pages or meta-data (even KW density for that matter)
  5. Reciprocal or 3 way link schemes
  6. Social Media Spamming (and comment spamming)

If those elements enter into your SEO programs on a regular basis, you may not be travelling down the right path to ranking nirvana. I dare say you have not truly embraced the myriad of methodologies that avail themselves to the fastidious search optimizer; the least of which is enabling a quality offering and developing content worth being seen. In simplest terms if you are looking to get rich quick and believe it will be easy, go shove your head in a freakin’ toilet and flush. If you need half assed optimization schemes to even get a sniff from a search engine, you are a sheep not the shepherd.


Link Building Loonie

Today I even came across a reference to a post by a favourite dip-shit of mine was talking about how he is a professional link builder and ‘knows a thing or two’ about link building. He then talks about his ‘testing’ around putting links in a variety of places including PR0 sites to gauge ‘link juice’.  Whatta freakin troll…..

Anyone with ½ a brain in this business knows that what we see in the ol Google Toolbar (GTB) has little to do with the ACTUAL internal Google PageRank calculation. So what exactly is supposed to be learned from such testing? Considering it is based, in part, on the GTB, then not I much I can tell ya.

This is exactly the kind of crap I am talking about. There are simply too many ‘so called’ professionals out there that have either an amazing lack of true understanding of modern SEO, or just like blowing smoke up the uninitiated sods backside.


Quality is the foundation

If you’re an SEO provider, or on the path of learning, you must embrace the art from the simplest tactics to the more complex intricacies. Looking for the easy way out is the beginning of the path to the dark side. All SEO starts with quality content and that is a fact of life; optimization cannot bring forth silk from a sow’s ear.

If you employ simplistic, short-sighted spammy methods, there is every chance that an SEO of value will be in your niche and will ultimately send you packing from the top rankings. You have been warned….

See you in the SERPs….




0 # Shirley Tipsy 2008-07-10 09:53
:o Completely agree with you, I almost feel like SEO is a tainted term now-adays. :dry:
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0 # Diane Aull 2008-07-10 09:56
I love a good rant in the morning. :lol: Excellent points, every one. I just wish there were some way to grab every potential SEO client and make them understand these things. If they'd stop patronizing these dipsticks, there'd be a lot fewer dipsticks, IMHO. But when you put together clients who are eager to believe in "secret sauce" with hucksters more than willing to sell it to them, it makes it harder for the real SEOs to compete. Messages like "you need quality content" and "it takes time" just don't sound as sexy.
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0 # Mich D aka MichDdot 2008-07-10 10:03
I cant belive you talked about me like that i dont use links at all, just because my websites smell like reheated puppy cakes doesn't mean I ...

Hold on a second I just found out about this new killer seo tip from a clickbank book the guy made 1million dollars in 3 days with no work ....

Forget what you told me about solid content building and quality links. This books only 9.95 witha 49.99 monthly membership fee. AND ITS 100% perfect I cant belive the whole world isn't doing it

I will send you a ticket when I get to "Yoradumfu King Wankaboyza" Island Im going to be filthy rich by Monday
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0 # David E. 2008-07-10 10:13
Very good rant, SEO is a topic that I need to start learning about soon. This posts will make me investigate deeper into what SEO blogs/sites/people say. Thank you
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+1 # Dave 2008-07-10 10:29
Shirley – not sure if it’s tainted, but there seems to be a real lack of true foundational SEO as far as developing sound on-site SEO strategies…. Lot’s of garbage about tools, linkbait and not much out there on foundational SEO and search engineering strategies.

Diane – totally agreed that the best SEO (or marketing in general) derives from a quality offering… I have a post about this set to go out on Collective Thoughts once I get things together today.

Well Mich, sorry but I had to pull out the big guns (lol)… I always think, if it was THAT easy to get rich, we’d all be rich then huh? He he…. Looking forward to the post card

David – nice to have another Dave in the fold… I am getting quite a collection. Feel free to contact me here or via Plurk and I shall certainly help point you in all the right directions for learning REAL SEO….
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0 # Jeremy 2008-07-10 10:47
"Marketing" occasionally comes across as a suspicious front for a pyramid scheme, cold call center or door to door sales... and the list goes on. SEO will hopefully never reach that stigma of deceptive or less than socially laudable occupation. Our fate depends in part on vigilante professionals. Good post.
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0 # Dave 2008-07-10 11:08
To be honest I thought marketers were already a step shy of used car salesman stigma?? In many ways SEO is more about the technical and less about the 'sizzle' that marketing worlds employ - one of the reasons I like it.

Regardless of the marketing discipline, quality is our best friend; cheap and fast have a low success rate IMO...

I too hope we all bring the profession to a higher level of respectability.
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0 # Steven Bradley 2008-07-10 14:38
Funny Dave. I love a good rant and a good laugh too. I'm not sure which bothers me more. The people who preach these kind of tricks or those who then lump the rest of us in with them.
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0 # Shirley Tipsy 2008-07-10 15:21
I agree, I think SEO has begun to seem like a "get rich quick" scheme for many.
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0 # Dave 2008-07-10 16:25
Steven we will ultimately painted by the brush of the greater collective - you're in the web design business and understand the clients one gets with 'horror stories' of past experiences... SEO is much the same IMO...

Audrey - to be honest life has always had this even in the old days before the interwebs. THere are plenty who get rich quick selling dreams of... well... getting rich quick. I was just feeling emotional I suppose after a life time of infomercials
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0 # Keith Gosnell 2008-07-11 07:34
OK, nice rant, but I must say Ive read about a million posts stating the same thing! How about instead of just complaining about what not to do, and how the SEO world is full of 'snake oil sales types' start publishing some blogs about your 'all knowing' SEO methods!
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+1 # Dave 2008-07-11 07:50
Good lord Keith, hae you even read THIS blog? No hype, no tripe and strangely not a whole lot about link building. I have done a lot of work here on the more technical side of SEO.

As for 'all-knowing' - that's impossible mate as each search engine has it's secret sauce. We can always learn more and the SEs are always looking to improve.

Now stop complaining and start reading.... (the blogs in the Blog-roll are also pretty great).
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0 # Internet Marketing Joy 2008-07-11 15:11
SEO for me is a continuous must constantly be updated with the new techniques and better yet make your own technique and try them for yourself.
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0 # seobro 2008-07-11 21:18
There are many less than ethical techniques being used by certain black hat hackers. Today my many page website was hacked to include links to sites. It took me hours to undo the damage.
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0 # youfoundjake 2008-07-13 19:49
why does and both resolve to the same page?
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0 # Dave 2008-07-13 21:36
Well I leave it like that so snarky peeps can leave cheeky comments.... you've been had!!

I guess my SEO must be super strong since I have defeated that one huh? he he.... to be honest I don't pay much attention to SEO much at all around here mate... no one is paying me too... I save effort for paying gigs...

Thanks for caring tho :woohoo:
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