By Brandon Hopkins
If You Build It, Will They Come?
I was just finishing reading Search Geeks Speak; Common Link Building Approaches and the stats from the survey shocked me a little.
Since over 20% of people consider their writing to be a major part of their link building strategy, I thought I should comment on this opinion.
Here is the bottom line. If you build it, they won't come. Trust me on this. I have over 200 websites fully built with content. Some sites have a single page, others have 50 pages of unique content. I can tell you this as a fact, if you're waiting for people to show up to your website, you'll be waiting for a long time.
With that said, great content will keep people coming back.
Of those 200 sites, I've actively pursued about 15 of them. Those projects lasted anywhere from 1-6 months of steady link building, content creation, and everything else on the David's list (except reciprocal link building, yuck!).
Once I take on one of these sites as a project and start generating some buzz around the site, great content is enough to keep people coming back.
Some of the ways I begin to generate that buzz and get people to the site is through organic search engine rankings. To do that, you must do some link building. This can come in the form of high quality web directories as well as strategically placed content (guest posting, article submission, and link bait). My favorite link building technique isn't even listed! Let me tell you a little about it...
A simple tip; low hanging fruit
There are many different scripts that allow you to create an account. In your account profile you can often place a link or RSS feed. When I find these sites, I immediately start looking for footprints and find more sites just like it. vBulletin is one of the most popular scripts that allows you to place links on your profile page.
One of the downsides is that there are so many pages in a typical forum that Google might never index your profile page. Because of that reason alone, I generally avoid vBulletin.
I love installs that are easy for the most basic webmaster (like Joomla, Drupal and Wordpress).
When a novice webmaster installs one of these scripts that allow user registrations, they usually don't change any settings, and that allows you to create an account (and profile page!) and leave your link. The picture above shows one of those links, and it's a clean link. The point being that you should try to think outside the box for oportunities.
So build those sites, write great content, but don't wait for visitors to show up!
About the Author; Brandon Hopkins is a freelance link builder and Fresno web designer with a full time staff devoted to building links. If you need link building, contact Brandon today!