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Making sense of real-time social search

Written by David Harry   
Wednesday, 08 July 2009 08:48

Going beyond the catch phrases

Ok, since I wrote the post last week about ‘real time’ search engines I’ve had more than a few interesting convos and was even contacted by one engine purporting to be a ‘social search engine’ which is a term we’ve not heard much of since last year. One thing is for sure… the terminology is just whacked out there… there is no real semblance of order to any of it.

So WTF is going on with all of this? Has last year’s catch phrase ‘social search’ become this year’s, ‘real-time search’? Seems that way… so let me give you my perspective;

 

International SEO Made Easy

Written by David Harry   
Monday, 06 July 2009 09:51

9 Tips to Get You Jet setting in No Time

(the following is a guest post from Monica Wright)

I have been asked recently about some of the best practices for international SEO (aka geo-targeting). Being a modern day socialite, I did what came naturally... I reached out on Twitter and a number conversations including @seomenno in Utrecht, Netherlands and @grosenfriis in Copenhagen, Denmark, ( and even Lee Odden pitched in). Together we came up with some of the simplest aspects of getting your local SEO efforts in order.

Local SEO made easy

 

Real time search engines; should SEOs care?

Written by David Harry   
Thursday, 02 July 2009 11:41

The hype and the reality

(Update: more rambling on the topic my latest post on real time social search)

One of the more popular buzz words in search over the last while is ‘real time search’. For starters, that’s a bit of a misnomer; there are NO actual ‘real time’ engines… that’s simply not possible (even Twitter search updates in intervals not entirely ‘real time’). Regardless, people keep getting worked up about this particular area to the point of wondering how it will affect SEO efforts.

Last week the folks at Media Post contacted me for some quotable quips for a piece on real-time search and (One Riot’s) PulseRank. They wanted to know if SEOs were considering this the ‘wave of the future’ or something new to the lexicon.

For their part, One Riot has said, "We believe PulseRank will replace PageRank over time for the real-time Web. The reasons are clear. PageRank is based on the number of links to a page or a specific URL builds over time, as people link to pages. It provides the searcher with the "authoritative answer” -- These are some bold statements and yet another in a long line of self professed ‘Google Killers’ – but is there credence? We’re going to look at the world of real time search and see if there really is anything to be looking at (as SEOs)… care to come along?

 

Will PulseRank be the PageRank of real time search?

Written by David Harry   
Monday, 29 June 2009 19:00

This is a real-time test!

(..please see the update post on Real Time Search Engines)

A few mates and I were discussing the merits of so called 'real time' search engines this morning. You see the fine folks at Media Post had asked me about PulseRank recently and that lead to addressing some of the issues amongst us.

To that end we're working on a post that considers some of the inherent problems in the space and why search marketers may not want to be actively targeting such locales at this point... (tho they do make good buzz monitoring tools)....so stay tuned.

Oh, and why would I bother writing this post to tell you about it? Because we're testing some 'real time' search engines against the traditional ones you see, so we've launched some content into the wild :0)

Be sure to come back later in the week to find out how it all works out (exciting ain't it?)

Have a great weekend!

(..please see the update post on Real Time Search Engines)
 

Advertisements for Myself: The SEO Sales Conversation

Written by David Harry   
Monday, 29 June 2009 09:07
(the following is a guest post from Todd Mintz)

“Speak the speech, I pray you, as I pronounced it to you -- tripping on the tongue; but if you mouth it, as many of your players do, I had as Leif the town-crier spoke my lines. Nor do not saw the air too much with your hand, thus, but use all gently; for in the very torrent, tempest, and as I may say, the whirlwind of your passion, you must acquire and beget a temperance that may give it smoothness.”…Hamlet (Shakespeare, not Batista)

Recently, I was chatting on the phone with a potential SEO client about some gig work.  The conversation was going along fine until (in a roundabout way) he asked me for my “sales pitch” aka why he should use me as opposed to someone else.  I don’t think my answer was particularly compelling…not because I didn’t have a good answer for him but because I had several answers that got jumbled together in a form of verbal mush.   Since blogging gives me an opportunity for a “do-over” (a technique I’ve used before), I would like to recast my answer in a more powerful manner…

Hamlet does SEO

 

 
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