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Nofollowing External Links the SEO Ladys View

Written by David Harry   
Thursday, 28 February 2008 16:09

Young Guns of SEO - Ann Smarty

Ann SmartyBefore I start, let me first state that as a rule I don't nofollow outbound links (well, at least I try to keep away from that :) ) . My attitude towards nofollowing is very simple and straightforward (you can call it womanlike) - I tend to never use it at all.

Why? No matter how hard SEOs try to persuade people that links are not votes (they are just links) and nofollowed links do not mean people hate you (it's just that they try to control the mysterious 'PageRank flow'), their voices won't be heard.

 

A nofollowed link is still a good way to make enemies among webmasters (even if the link under question was not pointing to their own site) who seldom remain untouched when they see rel="nofollow". I've found that it is much better for your 'PageRank flow' to build connections and generously and openly link out than to try to control it by nofollowing your external links.

However there are definitive reasons behind using nofollow (or the meaning people apply to a nofollowed link once they see it). So here are some (most often not-too-wise) approaches to external link nofollowing:

 

Social Media Marketers need a better identity

Written by David Harry   
Friday, 08 February 2008 19:31

Drawing a not-so-thin line in the Sand

There is a strange thing happening with my peers that are afflicted by the Social Media disease. I am not sure if it is delusional or merely lack of subjectivity, but they want to mix SEO and Social Media Marketing in some philosophical mish-mash that has me scratching my head vigorously lately. While there are certainly areas that can cross over, to imply that SEO won’t exist without SMM is downright silly. Once and for all – Communication breakdownSocial Media Marketing is a branding activity. It is not about Optimizing a web page for a search engine. The disciplines and studies are unique as are the service offerings.
 
The problem seems to be that the SEO turned SMM starts to see the links that can be garnered via SMM and says, “Hey SMM is a great SEO tool” – and this is true, I have talked about this cross over in the past. This doe NOT mean that SEO needs SMM or the other way around. Maybe some folks have been begging, bartering and buying links for their projects and so these viral links are fun for them, not sure really.  

The thing is that I have used bait in the form of quality offerings on a given site, for links since well before the SM world cropped up. In it’s own way it was a form of social media in that bloggers, influencers, media outlets and forum chatter was what we would get links from. This ‘social’ bait for links is nothing new to me, just a more formal approach.

 

Personalized Search with Biometrics

Written by David Harry   
Thursday, 17 January 2008 09:00

Hello Dave..... what are we searching for this evening?

Imagine if you could yell at your search results? Ok, I mean you probably have done that, but what if it actually had an effect? Or what if I was pleased with a set of search results and the search engine used my contentment as a ranking signal for further search refinement? What a cool deal that would be…

Sure, it’s late at night and I have an unhealthy addiction with personalization and user engagement signals, but hear me out.

Among the endless haystacks in my feed feeder I happened upon an interesting needle relating to a patent that Microsoft has been said to have filed and could be granted within a year. It is said to be a big brother style software that can remotely monitor galvanic responses. Which could include;

  • heart rate
  • body temperature
  • movement
  • facial expression
  • blood pressure.

While this is nothing entirely new, it has in the past been limited to professions such as firefighters and pilots. What is new is having it in such settings such as the office environment. The system can automatically detect frustration or stress from the computer user and potentially offer the appropriate assistance… wow, it’s the Hal 9000 (eeek). The system would also have demograhic information about the user to further develop a profile.

 

Its OK Dave… do not be alarmed.

 

Google Talks Tracking

Written by David Harry   
Saturday, 22 December 2007 19:05

Conversions, Cookies and Bad Actors too!

A while ago I came across some poignant questions that were posed to Google by US Senator Joe Barton Joe Barton gets Lip Servicemostly in regards to Privacy concerns. What was of particular interest to this wandering web Gypsy was that much of it had to do with user data collection which is a favourite of mine in the form of User Performance Metrics. It seems we have some answers...yipeeeee….

Unfortunately, much of the detailed response is what one might expect as far as any real actionable goodies that we can all get excited about. What I do take way from this is the reality that such metrics are indeed being collected and used to enhance both personalized search and regular index search services. The responses are also interesting for what it doesn’t say.

Without further ado… here’s what I took away from it.

 

 

Google Profiles primed to get Openly Social

Written by David Harry   
Sunday, 16 December 2007 23:15

So have you tired yet of this Web Gypsy’s ranting about Google, user performance metrics and personalized search? I sure hope not because I came across something that I simply had to tell you! I just think that this is completely on par with what I have been ranting about the last 6 weeks.

If you go back on this journey and recount how I was rambling incessantly about the proliferation of new Google platforms and applications would likely see an increase in Google accounts, and ultimately Personalized Search. So did you think I was merely blowing smoke up your backside? Did you start fitting me Google Profilesfor a Tin Foil hat and a new sport coat with arms that attach in the back?

Well then my friend; Say hello to Google Profiles (more on GoogleSystem and TechCrunch)

I can TOTALLY see this happening. Mind you, I do imagine that some where there are some Open Social developers just dreaming up ways to make Google one big Social Network for business and personal. What is certain is that the reality of a broader more ubiquitous Google account user base is certainly on the horizon.

 

And Speaking of Personalized Search

 
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