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Friday, 11 August 2006 18:23 |
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Ok, I ran into a discussion of a keyword density tool that got me thinking. I think the whole area of keyword density is over-done to an extent. Yeah, I am always ranting about something being over valued, but this is a little different. Its not the KWD that is over-valued, its the tools that may be. I can appreciate that you read about what optimal density you should have, but really, is that necessary? Sure, you want to ensure a good density and prominence (H1,bold and italic tags) in your page, but it also has to serve the purpose of converting visitors. If its a saleable product, forum sign up or newsletter subscription, every site has a conversion measurement. Writing technically correct content can often lose sght of the ultimate goal, conversions.
I would say to get a feel for what a well optimized page (high ranking) does with its density. Want to use that tool? Is it to analyze the competition for any ryme or reason. In the end, look at not only optimizing for search engines but for humans as well. After all, theyre the ones were here for isnt it?
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