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Did Google Just Kill ORM?

Written by Anthony Verre   
Tuesday, 31 August 2010 00:00

The new Google algorithm Brand Update

Recently Google confirmed that they updated their algorithm for, as a Google spokesperson stated, “for searches that indicate a strong user interest in a particular domain.Barry Schwartz and Matt McGee had some excellent write-ups on Search Engine Land and are certainly worth reading.

How does this affect SEM on the brand-orientated SERPs?

The obvious answer is this update makes impossible to offer alternative suggestions to the “brand”. Not just organically, but through paid search as well. It has effectively blocked others from competing with a brand on Brand-SERP*. This is a very aggressive version of the “Vince” algorithm update. Bing is doing this as well.

Bing Brand SERPs

Closed-Out Brand SERPs

 

Facebook and SEO

Written by David Harry   
Wednesday, 14 July 2010 13:10

Should you care (yet)?

Are you spending valuable time thinking about FaceBook and SEO? If so, then read on my friend and we'll have a look-see if that time has been well spent.

First things first, I don't really like to think of FB as a search engine per se. At least not a web search as we're traditionally accustomed to. This is not a cat fight between Google and FaceBook. A traditional search engine crawls the web, locates, indexes and retrieves information. FaceBook is more of a 'site search' application than a (web) search engine. Sure, splitting hairs, but worth noting. So please, let's stop with this 'Google Killer' hype/crap, m'kay?

Ever since they announced the open graph and search enhancements we've been hearing more and more about the world of FB search and of course, optimization for same.

FaceBook SEO - should U care?

 

Google vs. Bing Part II: Link Analysis

Written by Anthony Verre   
Monday, 12 July 2010 14:12
By; Tony Verre

In Part 1, I looked at the onsite SEO factors and whether these had any favor or penalty within Bing or Google. The conclusion, based on the available data analyzed, was there wasn’t any reason to specifically optimize one area over another to get better SERP position in Bing, as both Google and Bing appear to be evaluating the exact same signals. Moreover, it appeared as if Bing was not focusing/targeting in on specific onsite factors that Google was not when determining SERP placement. If you want the whole story, check out Bing vs. Google Part 1 and download the data (provided graciously by Dave).

For Part 2 of Google vs. Bing, I’ve analyzed the linking of 3 of the 5 queries (though we'll be looking a single query for brevity's sake), the full first page SERP for both Google and Bing. Again, what I am attempting to answer here are a couple of questions:

  1. Do Bing and Google value links the same way?
  2. Is there a specific linking signal that Bing favors more?
 

Bing vs. Google: 5 Real World SERPs Analyzed: Part 1

Written by Anthony Verre   
Tuesday, 29 June 2010 14:29

I’ve spent the last week analyzing, what I believe to be, five real-world queries users and professionals alike might be likely to search on both Google and Bing. There’s been a right bit of controversy over this particular topic since SMX Advanced.

This post isn’t going to put an end to that argument, but what it will do is allow us to dissect 10 SERPs, five from Bing and five from Google for the exact same query, and allow us to see why they chose what they chose. We have to set two assertions: one,

  • Google is to have/has the most reliable and trustworthy results.
  • And, two, deviations of those results may be considered “less desirable” or “less trustworthy” results.


The question I aim to answer here is, is there any reason to specifically optimize for Bing, and does it appear that there are specific optimization techniques to focus on for Bing?

Notes:

  • All searches were conducted with “personalization” off. This includes “&pws=0” on to the end of queries
    both within Bing and Google
  • Tools used are available to general public: SEOQuake, Yahoo Site Explorer, Web Developer Tool for both
  • Firefox and Google Chrome, Majestic SEO, Google Keyword Tool

The Queries and the Competitive Stats

  1. “brushed nickel shower heads”
  2. “centrifugal castings”
  3. “large tractor riding lawn mower”
  4. “seo competitive analysis"
  5. “used pink netbook”

Google KW tools

 

How Content Syndication Can Backfire

Written by David Harry   
Monday, 07 June 2010 13:17

Getting outranked for your own content

I wanted to highlight a little problem that might see you being outranked for your own content. I am not talking about scrapers either, legitimate situations. You may ultimately be screwed for all your hard work developing quality content. Actually, the better you do your job, the more likely it is.

In the present world of SEO (and internet marketing in general) we all know that the 'build it and they will come' approach just ain't going to cut it. One way to get the word out and even build some authority is the use of content syndication. This is generally in the form of RSS. And a LOT of us use this approach.

Did you know that this might just be a bad idea? Especially with a full feed?

Getting outranked with your own content

 
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