SEO Blog - Internet marketing news and views  

Behavioural metrics and search engines

Written by David Harry   
Friday, 02 January 2009 13:21

The debate continues

Well it seems the whole discussion of bounce rates and SEO continues… and as predicted, it’s picking up steam. I think it’s important and worth stating once more; I do believe in behavioural signals and their application just not the current representations floating in the sphere.

We’ve talked about them here on the trail since 2007 and here’s a list of posts on the various aspects;

Beware: Google is watching you
Query analysis confirmed as Google ranking signal
Taking off my tin foil hat
Ranking through behavioural metrics
You’re not paranoid, someone IS watching you
What every SEO should know about personalized search
Personalization through application focus
Personalized search and behavioural metrics
the Art of of personalized search optimization
Yahoo personalized PageRank

 

Will Yahoo offer an automated SEO program

Written by David Harry   
Thursday, 01 January 2009 23:32

If you can't beat 'em... join 'em

Well it’s January and to start things off; Yahoo wants your SEO job as well. You may remember last year (Feb 08) when we looked at Microsoft’s SEO Program and at the time it seemed a strange conflict of interest. There are certainly the same set of questions surrounding any search engines that offer SEO (at least Google sold off Performix) and this patent (should it become a service) does that once more.

Now it’s unclear if this is a stand alone service or tied to Yahoo Stores and other hosted services. Ultimately there is a broad enough stroke here for a few implementations. While much of the systems SEO methods are fairly standard stuff, they do have one huge upside… but we’ll get to that shortly… Here’s the patent;

Automated system to improve search engine optimization on web pages - Filed; June 28 2007 and Assigned; Jan 01 2009 - Authors; Ting; Chyr-Chong (Joseph); (San Jose, CA) ; Hyder; Adam; (Los Altos, CA)

Yahoo self serve SEO tool

 

Microsoft search patents 2008

Written by David Harry   
Friday, 19 December 2008 13:51

Cleaning out my closet part III

Whew… one last round of patents and that’s it for my overflow. Last but not least is Microsoft. While they may have a small market share and often ignored by search geeks, they really do have some of the more interesting offerings patent wise.

Some of the more interesting tidbits here are some patents relating to usage of Latent Semantic Analysis (LSA) and some interesting publications relating to dealing with web spam. Actually, my fav is the one describing a system to spam themselves for testing purposes (I wonder if they point that bad boy at Google?)

I must say, there are a few here we might just dig into a little deeper in the new year. As with Google and Yahoo, page segmentation seems an area we should all look at deeper.

Microsoft patents 2008

And now I give you; MS patents of interest 2008

 

Yahoo Search patents 2008

Written by David Harry   
Thursday, 18 December 2008 15:03

Cleaning out my closet part II

Ok my festive search geeks and freaks – more patents. This time out I have rounded up some of the patents in my notes that never made it to publication here on the trail. If you missed it, be sure to also check out Part I – (Google search patents 2008)

Of interest is their ongoing interest in social and even a version of page segmentation.
Once more, it cannot be stressed enough, that following search patents should be part of any fastidious SEOs ongoing education. They help not only understand search engines, but can give a glimpse of potential processes in the future.

 

Yahoo search patents 2008

Now let’s get on with the show

 

Is Google REALLY using bounce rates as a ranking signal?

Written by David Harry   
Tuesday, 09 December 2008 08:51

Myth Busting 101 - taking media musings as gospel

Search Engine LandOoo look… Search Engine Land is getting into the behavioural metrics game – and creating more headaches.

Now, I love the fine folks at SEL because it’s a steady stream of search goodiness and they’ve been known to promote the Trail now and again. And while I don’t know Eric (Enge), I have a healthy respect for much of his work. But there is a time and a place to even whine at this venerable publication and Eric. (since we recently gave Search engine watch and Bruce Clay a hard time on this). 

You see, we just turned the corner on the whole ‘rankings are dead’ path and things have tempered which is nice to see. This time out more behavioural has been broached with a theory of bounce rate as a (serious) ranking factor. This line of thinking, while logically sensible, can be problematic from the search engines point of view.

Bounce rates as a ranking factor

Do Search Engines Use Bounce Rate As A Ranking Factor? (SEL Article)

The ‘study’ as cited, from SEO Black Hat, has been done to death and there in no way was any form of definitive research... if anything it was contradictory. I have been writing about search patents relating to behavioural metrics for some 18 months and while there is plenty of evidence of interest from Google, that fact remains as one Monsieur Cutts has called them; they are dirty/noisy signals (even an interview Eric did with Matt contains such assertions).

 
<< Start < 1 2 3 4 5 6 8 10 > End >>

Page 8 of 14

Search the Site

SEO Training

Tools of the Trade

Banner
Banner
Banner

On Twitter

Follow me on Twitter

Site Designed by Verve Developments.