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Geo-targeting checklist for local and international SEO

Written by David Harry   
Wednesday, 11 March 2009 09:46

After a run in with everyone’s favourite Aussie Webmaster, it seemed a quick checklist for geo-targeting your search optimization efforts could be an interesting exercise. While it is mostly based on the Google geo-targeting patents we looked at earlier, there are also some other elements I've added worth having.

One thing to note right away is that these are by no means mandatory. It should be more thought of as a list to best satisfied where possible and when appropriate. In some cases, issues such as the location of the server are not as cut and dry. There are many instances of sites that do well without that.

We’ll do more on that later… on to the list (any suggestions? Do leave a comment)

 

 

Geo-targeting for Kingons; film at 11

Written by David Harry   
Monday, 09 March 2009 09:21

How Google deals with language and location

When you think of geo-targeting for SEO, what springs to mind? If you said country and language go body slam something, you’re the next lucky contestant on ‘Guess that Algo’. If you said type in co-ordinates and send the intercontinental up their arses… Well, methinks it’s time for some anger management.  Oooo..look, butterfly..

Anyway, an interesting patent was awarded to the Google and it’s worth having a quick look at. The patent in question is;

Ordering of search results based on language and/or country of the search results – filed October 21, 2008 and awarded February 26 2009 - Gupta; Vineet; (Bangalore, IN) ; Gomes; Ben; (Mountain View, CA) ; Lamping; John; (Los Altos, CA) ; McGrath; Mizuki; (Minato-ku, JP) ; Singhal; Amitabh; (Palo Alto, CA) ; Tong; Simon; (Mountain View, CA)

And it has some author relations with;

System and method for providing preferred country biasing of search results – filed June 27, 2003 and awarded November 11, 2008
System and method for providing preferred language ordering of search results – filed April 3, 2003 and awarded November 11, 2008

Essentially what we have here looks like the two separate components and the new parent connector. This essentially works by

  1. Getting the search results (via existing ranking mechanisms)
  2. Sorting/re-ranking of results based on language/country
  3. Re-ranking of results based on region/language
  4. Delivery of new re-ordered results set

Ok, so what are the considerations you ask? And what does any of it have to do with Klingons? We’re getting to that….

Google geo-targeting for Klingons

 

Future proof your SEO

Written by David Harry   
Monday, 23 February 2009 08:08

A Gypsy’s Guide to fortune-telling

When you’re working on your optimization programs, are you thinking ahead? Do you watch industry trends to see what may be on the horizon? If not, then it’s time you did. Business planning is all about not only today, but tomorrow as well. Search engine optimization programs are no different – they need to be future-proofed.

Future proofing your SEO means that you operate with one eye on where the industry is going as to ensure your efforts hold up over time. This is a wise move not only from stability reasoning but from a financial one as well. That is to say, there is a cost consideration when we have to go back and adapt entire websites with new tactics that we really should have seen coming. Your SEO efforts should always stand the test of time.

Future proof SEO

 

What can SEOs learn from Google Suggest?

Written by David Harry   
Monday, 16 February 2009 08:50

A journey into Google’s patent on generating suggestions

Search engines are always looking to make our lives easier, or at least accessing the world’s information in a timely manner. But in the old days they had to wait for the user to take action before they could begin to deliver potential results for a query – not these days – starting to gather search results and even implementing search assist can happen with each keystroke.

You know the one, the suggestions they make as you’re typing in a given query? It looks something like this;

Google Search Assist

I know more than a few SEO peeps have talked about this as a potential problem for some long tail targets and others have pondered if it would make a good keyword research tool. They can also use the same systems for query analysis as far as which documents to return and rank. But what if there is a potential for personalization of this data? Because there just might be; and that would certainly limit its overall effectiveness from a SEO perspective - At least as a research tool.

 

Blogging about the blogger; with Lisa Barone

Written by David Harry   
Wednesday, 11 February 2009 07:40

Good day to you my fellow search geeks, I am still interviewing peeps here on the trail, as they are just damn fun to do. This time I wanted to talk to someone we all know well, but at the same time know very little about; Lisa Barone.

You see, (the)Lisa has been writing and live blogging about the industry for many years now, but she’s always covering someone else. I thought it would be fun to reverse the spotlight and give her the stage for once…

 

Let’s learn about Lisa

Dave; Ok, let’s get the easy stuff done and sorted; How old are you? How much do you weigh? Where do you live? Naaawww…. Just kidding. No stalker bait… How about telling me ‘your sign’ (Chinese astrology)

Lisa; I, apparently, am a dog. Which explains why I'm still single.

 

Dave; Ok.. does it capture you or not? I’m always curious…. It’s a fun way to get to know you better…

Lisa; Besides the 'seeing things in black and white' part, I'd say, yes, that's probably a fairly good description of me, which is a bit creepy. I'm very protective over the people that are close to me and I'll fight for things to the detriment of myself. It's probably a character flaw, actually. But if you won't fight for the people or things you believe in, what good are you to anyone?  I have a habit of sticking up for the underdog/little guy in my blogging. It's definitely something I've noticed about myself.

Apparently, dogs are credited with being good judges of character. I like to think that's true. I spend a lot of time in social settings being quiet and observing. I like to watch people and their interactions with others. I feel like I learn more that way.  I pick up on who I can trust, what kind of person someone is...and then I'll open up.  I think it probably catches people who know me only through my blogging a little off guard. They expect me to be really loud and snarky and instead I'm a bit quiet. It's not that I'm shy. I'm just trying to see if I can trust you. :)

What's my sign?


 
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