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3 Misunderstood SEO Best Practices

Written by Terry Van Horne   
Wednesday, 11 August 2010 12:59

After a great Friday Dojo chat led by Gabriella Sannino someone in the ensuing convo asked about the meta keywords tag. Specifically why should they include it since the Search Engines don't use it.  I wanted to provide an opposite view to their belief that pages should be coded and built for Search Engines. I decided that I should share another point of view.

Fixing 3 common SEO best practices

 

SEO Analysis; Bing vs Google

Written by David Harry   
Tuesday, 13 July 2010 13:05

Download the series and data

Over the last few weeks friend of the Trail, Anthony Verre begin_of_the_skype_highlighting     end_of_the_skype_highlighting, did some really great work on comparing Google and Bing on a few different levels. I liked it so much and the data was so well prepared, I felt it would be helpful if we created a 'play at home' kit for you to take with you. The ZIP file has a PDF version of the post, all the images and spreadsheets from the posts

The analysis includes looking at on-site factors as well as link related factors for both Google and Bing in a head to head game of SERP chicken in a few related query spaces. There are a ton of graphics for illustration as well as a mound of data (spreadsheet) for you to not only read long, but also make your own conclusions.

SEO Analysis - Google vs BIng


Who says SEOs don't share competitive intelligence any more? I guess Tony didn't get the memo. We haven't really tried putting things together like this before (in a handy download) and I hope you find it useful. Please do sound off in the comments.

And once more, a HUGE thanks to Tony for putting it all together. Seems it was a LOT of work.


DOWNLOAD THE ZIP FILE HERE (8mb)


 

Taking stock of the SEO mindset

Written by David Harry   
Monday, 15 March 2010 13:34

If there is one are that I’ve been getting more acquainted with over the last year, is the state of the SEO Mindset. You see, for the uninitiated, I not only blog here, but also;

  1. Have a newsletter for SEO news
  2. Publish news and articles on Search Engine Journal
  3. Run a community some 200 strong
  4. Have weekly SEO chat sessions
  5. Have polls for search geeks (on Dojo main page)

And it’s that last one that I’ve been getting more and more interested in over the last while. Not only does the data bring to light some interesting elements, but they are often ideas of the brain trust in our 60 person strong Skype room.

So, if you’re a search geek that’s curious, a blogger looking for hot topics or even a search conference looking for topics of interest; hang in for the ride while we see what is really going on in the space. It was interesting enough I thought to share it with a few notes... Enjoy.

the SEO Mindset

 

Using Link Text Management to Go Vertical

Written by David Harry   
Wednesday, 16 December 2009 15:03


(The Following is a post by Ken Lyons )

How to create a diversity dashboard

Varying your link anchor text is an effective method for ranking on a wide variety of search queries. And the more keyword variations you rank for, the more verticals you penetrate, the more traffic you can drive to your website. But diversifying link text isn't as simple as it sounds. Aimlessly varying link text without a plan in place is counterproductive.


To be truly effective, you should engage in link text management, which includes:

  • Identifying relevant yet popular keyword variations to target
  • Organizing those keyword variants into actionable clusters
  • Tracking your link text efforts, including anchor text variety and frequency

Having wrestled with these issues, I'd like to share some tips and techniques I've developed to create a link text management system. Also, I'm going to introduce you to a new free tool that helps to streamline link text management, by finding and organizing relevant keyword variations into actionable groups for you.

New tools from WordStream

 

White Coat SEO resolutions for the New Year

Written by David Harry   
Monday, 14 December 2009 14:17

My challenge to the community for 2010

This post has been a long time coming. This is a topic that dives me mad to no end. Can you imagine a web developer that didn’t know HTML? A conversion expert that doesn’t know what Google Analytics is? How about a social media marketer that’s never heard of Twitter?

Well, to me, that’s what an SEO professional who doesn’t understand a search engine is.

And I am not talking about understanding search engines in the sense of having a grip on the difference between a regular SERP and a Universal one. We’re talking about actually digging into the nuts and bolts of Information Retrieval and related sciences (linguistics, NLP, machine learning etc..). 

Let us bear in mind that ‘search’ and ‘engine’ make up 2/3rds of the job title…. It seems almost intuitive that this is an area of study.


A new goal for 2010


 
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