In other news today it seems there is a new mystery penalty in town. According to some folks in the industry including Aaron Wall, they seem to feel it is a phrase based or performance metric based issue. While I am personally not inclined to see how that might work in practice, it sure is nice to see folks talking about 2 of my favourite topics.
Google Ranking #6 Penalty/Filter SEO Book | Sphinn action on the post | WebMaster World Conversations
Now, while I do not subscribe to any set minus whatever penalties, I have long been a proponent of phrased based methodologies and more recently the inclusion of user performance metrics in search results (be they personalized or otherwise). As any reader here would also know I also hasten to add that the dials (thresholds) are constantly tweaked across a wide variety of ranking factors and there is generally no all ' of a sudden' algorithmic additions.
Much like my earlier post about 'the New Google Algo', I believe there is smoke but no fire here. We shouldnt be looking for specific random acts that a mere dozen or so people sort of corroborate. While algorithms based on these methods may be responsible, I dont believe there is a catch-all adjustment that would cause such a phenomenon to occur. For any of you so inclined to go back along the journey see;
The Phrase Based Optimization Guide and Google is watching you or even my recent series on Personalized Search for more on these issues.
I will be watching if youd like to pipe in on this one
hit the comments
Until next time, stay tuned.