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This just in; reciprocal links are pointless

Written by David Harry   
Monday, 12 January 2009 08:14

In case you missed the memo

For the last while covering some web spam detection methods have been on my mind. Regardless if you walk on the dark side, or prance where daisies bloom, knowing how to stay in a search engine’s good graces is always a wise path to chart. To that end, Yahoo put out a patent that deals with link manipulations via reciprocal links. If you didn’t get the memo about recips being dead - at least excessive reciprocal linking - then do come along for the ride. (seems Bill and I have the same Friday night reading as he covered this link spam patent Saturday)

The patent is;

Identifying excessively reciprocal links among web entities – Yahoo – Filed in July 2007 and assigned Jan 8 2009 - Converse; Timothy M.; (Sunnyvale, CA) ; Garg; Priyank Shankar; (San Jose, CA) ; Tsioutsiouliklis; Konstantinos; (San Jose, CA)

Of interest right away is that they mention this being related to;

Link-based spam detection – Yahoo – Filed August 2005 and assigned May 2006 - Barkhin; Pavel; (Sunnyvale, CA) ; Gyongyi; Zoltan Istvan; (Stanford, CA) ; Pedersen; Jan; (Los Altos Hills, CA)

So what? Are reciprocal links now synonymous with spam? Well not entirely, but the folks at Yahoo aren’t thrilled about it. But as you may imagine few in the IR world are thrilled and spend a fair amount of time looking to combat it. Some good reading can be found on the Annual Workshop on Adversarial IR.

Excessive reciprocal linking

 

SEO Higher learning

Written by David Harry   
Monday, 05 January 2009 07:19

The SEO geeks guide to information retrieval

A while back I was ranting on Twitter (and elsewhere) about how not too many SEO peeps actually study some of the more technical aspects of how search engines work and IR, (NLP,ML etc..) concepts. You see, it seems logical that those working with (marketing to) search engines might want to know a thing or two about how they work.

The goal of today’s ride isn’t as much to provide you with a framework for learning as it is to start you in a direction. As always, learning how to catch fish is more important than a free lunch. These are simply some interesting directions for SEO technicians looking to dig deeper into the world of knowledge management.

This thing of oursThis thing of ours

To me this thing of ours is an art form.  The pragmatic can argue the semantics of what is art, regardless, to me it is such. And a dimensionally singular SEO is one that is limited in that art. Much like a traditional artist progresses from still life and pencil to painting and sculpting, from brushes to chisels, an SEO should seek out other elements related to the discipline. We should learn knowledge management and algorithms with the same verve we apply to playing in social media.

The goal of this adventure is to hopefully spark the imagination of SEOs by finding out just how interesting the task of indexing the world’s information is. Many times the goodies listed here aren’t a direct line to ranking glory, but great for identifying future trends and having a feel for modern implementations…

And so today we head down the path leading to SEO geek nirvana…. Mount up and let’s ride!!

 

 

Will Yahoo offer an automated SEO program

Written by David Harry   
Thursday, 01 January 2009 23:32

If you can't beat 'em... join 'em

Well it’s January and to start things off; Yahoo wants your SEO job as well. You may remember last year (Feb 08) when we looked at Microsoft’s SEO Program and at the time it seemed a strange conflict of interest. There are certainly the same set of questions surrounding any search engines that offer SEO (at least Google sold off Performix) and this patent (should it become a service) does that once more.

Now it’s unclear if this is a stand alone service or tied to Yahoo Stores and other hosted services. Ultimately there is a broad enough stroke here for a few implementations. While much of the systems SEO methods are fairly standard stuff, they do have one huge upside… but we’ll get to that shortly… Here’s the patent;

Automated system to improve search engine optimization on web pages - Filed; June 28 2007 and Assigned; Jan 01 2009 - Authors; Ting; Chyr-Chong (Joseph); (San Jose, CA) ; Hyder; Adam; (Los Altos, CA)

Yahoo self serve SEO tool

 

Microsoft search patents 2008

Written by David Harry   
Friday, 19 December 2008 13:51

Cleaning out my closet part III

Whew… one last round of patents and that’s it for my overflow. Last but not least is Microsoft. While they may have a small market share and often ignored by search geeks, they really do have some of the more interesting offerings patent wise.

Some of the more interesting tidbits here are some patents relating to usage of Latent Semantic Analysis (LSA) and some interesting publications relating to dealing with web spam. Actually, my fav is the one describing a system to spam themselves for testing purposes (I wonder if they point that bad boy at Google?)

I must say, there are a few here we might just dig into a little deeper in the new year. As with Google and Yahoo, page segmentation seems an area we should all look at deeper.

Microsoft patents 2008

And now I give you; MS patents of interest 2008

 

Yahoo Search patents 2008

Written by David Harry   
Thursday, 18 December 2008 15:03

Cleaning out my closet part II

Ok my festive search geeks and freaks – more patents. This time out I have rounded up some of the patents in my notes that never made it to publication here on the trail. If you missed it, be sure to also check out Part I – (Google search patents 2008)

Of interest is their ongoing interest in social and even a version of page segmentation.
Once more, it cannot be stressed enough, that following search patents should be part of any fastidious SEOs ongoing education. They help not only understand search engines, but can give a glimpse of potential processes in the future.

 

Yahoo search patents 2008

Now let’s get on with the show

 
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