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SEO Geeks Picks 09; Yahoo Search Patents

Written by David Harry   
Wednesday, 06 January 2010 16:33

SEO Geeks Picks 09; Yahoo Search Patents

Last but not least… ok, well maybe so.. is Yahoo. Once upon a time they were #2 in the big swim but with the prospect of BingHoo, they’ve taken somewhat of a back seat in my patent watching. If you’re somewhat new to the world of SEO geekdom, it is worth noting that Yahoo has some of the foremost talent in the ‘query analysis’ world. I’d at least recommend digging into those.

Beyond that, Yahoo does put out more social media/networking related patents than G and MS combined. I haven’t included social patents that were non-search related here though. I will be posting a round up of social patents in the near future… so watch for that…

 

Yahoo Search Patents 2009

 

SEO Geeks Picks 09; Microsoft Search Patents

Written by David Harry   
Wednesday, 06 January 2010 15:52

Ok, so are you getting into the swing of things here? In this, our third instalment of our ‘Top Picks 09’ we’re getting into more patents. Cause yea, I know ya’ll just LOVE this stuff right? Well, hey, the next time you’re researching a given aspect of search, these lists can be very useful reading… Just sayin’

The folks at MS are easily the most active when it comes to search patents… actually, they’re also far more active than Google and Yahoo when it comes to research papers as well. While it hasn’t translated into a better engine or greater market share, they have proven themselves to be capable search engineers.

Once more there are a lot of patents on behavioural data (implicit/explicit user feedback) which is followed by an interest in semantic and query analysis. It does seem search engines are seeking methods outside of the traditional link model… Kudos for that!

 

Microsoft Patents 2009


 

SEO Geeks Picks 09; Google Search Patents

Written by David Harry   
Wednesday, 06 January 2010 15:08

Next up in our ‘Top Picks’ for 2009', (Geek style) is the world of patents. If there is one area that continues to heat up is the behavioural data world. From all of the Big 3(?) we noticed a definite trend to seeing more on implicit/explicit user feedback.

This one is for the patents coming from the folks at Google… Beyond the behavioural stuff, we also noticed an up-tick in patents relating to Geo-local and Universal search elements. Which of course does seem to be much of what Google is going after these days (personal, geo, universal).

Who knew watching patents could foretell the future?


Google Search Patents from 2009


 

Google Social Search; an early review

Written by David Harry   
Tuesday, 27 October 2009 06:27

Now that Google has launched its Social Search, where do we stand? Is it a brave new world of search? Is the sky falling? Well, that’s what we’re going to find out – SOSG Style…. Of course. For starters, if you haven’t already, you can join at google.com/experimental - Next let’s get past the basics with a quick review. Over at the Google blog the most notable statement (for this geek) was;

We've taken steps to improve the relevance of our search results with personalization, but today's launch takes that one step further.Google Blog

Let’s keep that in mind. This as much a personalization than anything, but you knew that from last time right? Of course, you’re so damn clever, that’s what I like about ya!


Essentially the system collects contacts/info from;

  1. Google Profile (and the sites you’ve listed; blogs, social etc..)
  2. Google Contacts/Gtalk (friends/family/etc.. and Gtalk peeps)
  3. Google Reader ( the blogs/sites you follow)


This also can include secondary contacts (friend of a friend) and essentially now becomes a recommendation engine to serve up potentially relevant content from your networks.

Google Social Search - Graph


I thought it interesting that in Matt’s video he refers to it as a ‘Social Graph’ which obviously brings back visions of the Google Social Graph API we’ve been talking about the last while.


 

What you need to know about phrase based optimization

Written by David Harry   
Thursday, 27 August 2009 14:24

We’ve almost got the whole collection…woo hoo!

Ok sure, there are those that called me a total SOSG for getting excited about the patent awarded to Google yesterday, but there is goodiness for every SEO really. Granted it may be a bit geeky, but it is still somoething that needs more consideration in the SEO space... You see my friends, it has always been an odd thing that people in the business can go on and on about Google and LSI (total DUH…). I have seen nothing in Google research papers or patents that relate to it…

Understanding Phrase Based IR

On the other hand, we know of at least 9 patents on another semantic analysis approach… namely; Phrase Based IR

 

 
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