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Google Tech Talks; Black Hat Spam SEO

Written by David Harry   
Tuesday, 07 September 2010 20:12

Is Google worse? Or spammers just don't care about Bing/Yahoo?

Now doesn't that just have a ring to it? The last time I put up a video here on web spam, (from the IR community) it was a less than complimentary view. In the post; SEOs are not Criminals we looked at how many in the search world consider a large portion of SEO to be 'spam' or even 'black hat'.

Today, as I was wandering around my reader I came across this one;

You can access the video and some graphics below, but I am pleased to announce that this one was really about the more melodious attack type of tactics, not really the more relaxed terms we use for them. This ain't your mommy's MFA or affiliate monetized black hat SEO. These are the more insidious brands.

NOTE; while this is a 'Google Tech Talk' it should not be construed to be FROM Googlers. In this case the presentation was by Julien Obrier (on LinkedIn) the QA Engineer at Zscaler (websiteresearch - Facebook). This is simply the results of some research he did into the topic over Google, Yahoo and Bing.

 

Did Google Just Kill ORM?

Written by Anthony Verre   
Tuesday, 31 August 2010 00:00

The new Google algorithm Brand Update

Recently Google confirmed that they updated their algorithm for, as a Google spokesperson stated, “for searches that indicate a strong user interest in a particular domain.Barry Schwartz and Matt McGee had some excellent write-ups on Search Engine Land and are certainly worth reading.

How does this affect SEM on the brand-orientated SERPs?

The obvious answer is this update makes impossible to offer alternative suggestions to the “brand”. Not just organically, but through paid search as well. It has effectively blocked others from competing with a brand on Brand-SERP*. This is a very aggressive version of the “Vince” algorithm update. Bing is doing this as well.

Bing Brand SERPs

Closed-Out Brand SERPs

 

Google Blog Search; under the hood

Written by David Harry   
Tuesday, 24 August 2010 13:44

A look at how they see your blog

Have you ever wondered how Google Blog search works? Considered what elements might be different or relative to the regular organic search? Well, a recently awarded patent to Google had me thinking of digging deeper into it all.

Now, as is always the case with patents, we must consider that this was filed in 2005 (as was the sister patent which was awarded in 2007). That means that much of this was likely already in place at that time. But it still makes for some interesting reading towards understanding how Google has gone about the world of Blog search.

The patents in question are;

Indexing and retrieval of blogs
Filed Sept. 13 2005 – Awarded July 27th 2010

Ranking of blog documents
Filed Sept. 13 2005 – Awarded March 15 2007

Google Blog Search Patent

 

3 Misunderstood SEO Best Practices

Written by Terry Van Horne   
Wednesday, 11 August 2010 12:59

After a great Friday Dojo chat led by Gabriella Sannino someone in the ensuing convo asked about the meta keywords tag. Specifically why should they include it since the Search Engines don't use it.  I wanted to provide an opposite view to their belief that pages should be coded and built for Search Engines. I decided that I should share another point of view.

Fixing 3 common SEO best practices

 

Google Patent Trail; Analyzing Recent History

Written by David Harry   
Wednesday, 28 July 2010 13:13

2 ½ Years of insight and what we can learn

I thought it would be interesting to have a look at the patents that the folks over at Google have had awarded over he last few years. Can we see a pattern? Does it speak to the future in any way? We shall see.

Recently I wrote about how Google might get beyond links. As an interesting follow up, I thought it would be useful to see just where they may be headed. It would be ever so interesting to do that same for the last 5-6 years, but that was something I really didn't have the time to dig into. Maybe some day.

Google Patents reviewed

As with all things, we don't want to get too excited by the adventure. Patents are merely concepts filed and protected over the years. Some are older, others more recent, I just wanted to do it as it would be interesting. I am sharing it, because well, it is always fun to think out loud.

 
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