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SEO Dojo Radio with the regulars and Garrett French

Written by David Harry   
Thursday, 21 October 2010 15:42

Steve and his monkeyHey there... how's things? Miss me? Ok, fine, ya didn't... but you could have just lied to me ya know. Anyway, later today I will be posting more details on where I've been at and the big changes in lfe. For now, I wanted to let you know this week's episode of SEO Dojo Radio is up and it's a great session that included;

  • SEO Bloggers; the good and the bad of the new breed.
  • Is Google Bombing back in style? Did it ever REALLY go away?
  • Yahoo closing all the directories except US?
  • Google Demo Slam; what is it? Who cares?
  • Mashable needs to stop talking search

Ontolo's Garrett French is in da house!

On the second half of the show this week we're having Garrett French on, who's a good mate and smart cookie. We were talking about their tool set, we also got his take on the link building industry at large, what's the trend, what's working and more.

Ontolo's Garrett French interview

All in all, yet another great session. It's some easy listening to keep you entertained while you're working or wandering the web. So what are you waiting for? Head on over and give it a listen!

Stay tuned for more on what I've been up to.. lot's of great news!

iTunes – we're also now on iTunes folks!! Woot hoo! Be sure to check it out here.

 

SEO Dojo Radio 12 - Who's talkin with Joe Hall

Written by Terry Van Horne   
Friday, 08 October 2010 14:30

Hey gang, how's things? It's REAL great to see you... erm... 'sense your presence'?. Anyway, welcome to this week's edition of SEO Dojo Radio!! We have the three amigos on tap as Justin won't be joining us this week. Have not fear though as Steve, Terry and myself have lot's lined up to talk about including;

  • Google's Latest Testing; including Maps over the AdWords and full page previews (on mouseover)
  • Bing makes the cut – and yes, we have a whopping 2 Bing stories on tap this week
  • Matt Cutts speaks – we will fun with a few of Matt's recent videos.
  • Google Instant eye tracking – Terry wants to get into some eye tracking studies he came across

Who's Talking with JoeHall
All in all.. it was a great show and we're looking forward am looking forward to future editions with Jill Whalen and the boys from Ontolo. What are you waiting for? Head on over and listen to the podcast

 

Dazzlin Donna drops in on Dojo Radio

Written by David Harry   
Thursday, 30 September 2010 17:14

Hi there... yes, I know it's been quiet around here, but all will become clear in a few weeks (hee hee.. cryptic huh?). In the mean time, we're still rocking along over at the Dojo. This week's edition of the podcast the regulars (minus Justin) are into;

  • Bing-hoo – why does no one talk about them, just Google?
  • Google SEO starter guide update
  • Google instant – recent data coming out and lawsuit in France.
  • Odd SERP testing – a page with only 4 results?

On the second half of the show we had one of my all time fav peeps on; (Dazzlin) Donna Fontenot. It was a blast to finally get to know her a little better - we just take you along for the ride. Did you know Donna ran a computer store? Huh. That's why I like this gig.

Dazzlin Donna Fontenot

 

All in all.. it was a good show and I am looking forward to future editions with folks like Joe Hall and the boys from Ontolo. What are you waiting for? Head on over and listen to the podcast

I hope yer keeping well!

 

The Great SEO Scavenger Hunt

Written by David Harry   
Monday, 27 September 2010 16:47

Get more than $7500 in prizes!!

Link Assistant Scavenger Hunt

Hey gang... just a quick note to let ya know we (Dojo and friends) are running a fun little SEO Scavenger hunt contest. The idea is simple, each day this week you will get a clue from the Link Assistant blog.

You need to use yer geekin' search skilz to find the easter egg each of the days. As the week progresses, so do the prizes. In total we've tolled together nearly $8000 in loot!! And don't worry, we're keeping it (fairly) easy on ya'll.

This was a little bit of fun that myself, the WordStream, Link Assistant and SEM Rush boys cobbled together for your entertainment. The contest started today and you can now find the details and the first clue over on the LA Blog... check it out NOW!

Learn More about the contest - Get started looking for Day One clues...

 

Yahoo! Emerges from 6 Year Blue Link Haze with Innovation on the Brain

Written by Matthew Diehl   
Tuesday, 21 September 2010 15:22

One day short of exactly 6 years 6 months from the original announcement that Yahoo! was launching a new web search engine, Yahoo! began to hand over the organic results of the search platform to Bing. Seven days later Yahoo! became fully powered by Bing.

Yahoo! had been trying for so long to find its way in the haze of blue links. It started with purchasing Inktomi (2002) and Overture (2003) and experimenting with Product and News search features on Yahoo.com. However, the blue links got the best of Yahoo! and they struggled to offer the same level of relevance in their search results as (the 10,000 ton gorilla of web search) Google.

New features at Yahoo

Bing powering Yahoo! is just the first change in a, hopefully, long string of changes to come out of the Yahoo! Search team.

Now that the blue link haze previously obstructed their view of the search landscape has been lifted, Yahoo! can refocus on their roots in innovation and user experience. Yes, Yahoo! has done really good things in the past. The latest example being that they originally invented Instant Search in 2005, a full five years before Google launched their own Instant Search capabilities.

 

Designing a new experience

First up, Yahoo! is looking to create a much richer universal search experience. Universal search was a game changer with images, maps, news, etc. integrated, in a brute force fashion, into the SERPs. With a bit of spare time on their hands, the Yahoo! Search team must have stepped back to realize that universal search is not implemented in any way, shape or form using modern design aesthetics. Leaving them pondering, how can we be innovative with universal search, improve user experience (to hold on to the ones they have left and have a shot at attracting more users) and do it in style?

What Yahoo! cooked up was a modern AJAX looking slideshow interface that will allow users to see universal search items like images, video and news about a search as well as expanded information like Twitter results, Discography (for artists/bands) and probably more but that is what we can take away from the screenshots they shared:

New Ajax Yahoo Search FeaturesNew Ajax Yahoo Search Features 2


This new feature is focused on entertainment and news searches but I can imagine this interface could be adapted to many other types of searches that they have universal results for.

As the Yahoo! Search team begins their newly reinvigorated focus on innovative search experience, stay tuned for additional changes and the potential to wow-back users to the now 3rd ranking search platform.

And to take us home, I give you “Blue Link Haze” a parody of “Purple Haze” by Jimi Hendrix:

Blue link haze all in my browser
Lately things just don't seem relevant
Searchin' funny, but I don't know why
'Scuse me while I kiss the sky

Blue link haze all around
Don't know if I'm rankin' up or down
Am I on page one or on page three?
Whatever it is, that SERPs put a spell on me

Search me search me
Oh no no... no
Yeah, Blue link haze all in my eyes
Don't know if it's organic or paid

You've got me searchin, searchin my mind
Is it Bing or just the end of time?

No, search me aw yeah! oh no no oh search me...

 

Matthew Diehl

About the Author; Matthew Diehl is a SEO Strategist with Charles River Interactive located in Lexington, MA (USA). At CRI he is tasked with setting and executing organic search strategies for a wide range of clients from multi-national B2C companies, localized SMBs and non-profits. Beyond The Trail, he also writes (more opinionated pieces) on his own SEO blog - you connect with him on Twitter @matthewdiehl. (more about Matthew)

 

6 Steps to Optimize your Retargeting Campaign

Written by David Harry   
Tuesday, 14 September 2010 13:03

(Guest post by; Aaron Bell)

Retargeting advertising is quickly gaining traction in the world of online marketing, and with good reason. Businesses that employ this technique see a noticeable increase in CTR (click through rate) while also realizing a significant cost savings. In fact, recent analysis has shown that the average CPM (cost per thousand impressions) is actually lower for retargeting campaigns than traditional display advertising. And it’s the perfect complement to successful PPC and SEO campaigns, because retargeting encourages repeat visits from the traffic that these other methods generate.

Maybe you’ve kicked around the idea of adding this technique to your current strategy. Perhaps you’ve already jumped on the retargeting band wagon and launched your own campaign. Either way, there are a few important tools you should be aware of in order to best optimize your plan and achieve a positive ROI.


 

Google Instant Search

Written by Terry Van Horne   
Thursday, 09 September 2010 06:35

Google Instant Search: The Future Face of Google Search

It is September 8/2010 and myself, Dave and Steve are waiting patiently for the event to start. At the beginning of the event the Google staff were talking about the evolution of search (starting in 1950) and finally Internet search before and after Google. The most intriguing of these info bits was the matter of fact way they announced Google has reached 1 billion users per week. This definitely makes the 500 Million users facebook "claims" pale in comparison to the Search Giant.

 

 

Google Tech Talks; Black Hat Spam SEO

Written by David Harry   
Tuesday, 07 September 2010 20:12

Is Google worse? Or spammers just don't care about Bing/Yahoo?

Now doesn't that just have a ring to it? The last time I put up a video here on web spam, (from the IR community) it was a less than complimentary view. In the post; SEOs are not Criminals we looked at how many in the search world consider a large portion of SEO to be 'spam' or even 'black hat'.

Today, as I was wandering around my reader I came across this one;

You can access the video and some graphics below, but I am pleased to announce that this one was really about the more melodious attack type of tactics, not really the more relaxed terms we use for them. This ain't your mommy's MFA or affiliate monetized black hat SEO. These are the more insidious brands.

NOTE; while this is a 'Google Tech Talk' it should not be construed to be FROM Googlers. In this case the presentation was by Julien Obrier (on LinkedIn) the QA Engineer at Zscaler (websiteresearch - Facebook). This is simply the results of some research he did into the topic over Google, Yahoo and Bing.

 
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