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Saturday, 05 July 2008
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Now that was a Plurking Hoot!
Friday, 06 June 2008
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Some thoughts on my days in the Plurk-o-verse

Weren’t we just talking about trademarks, standards and linkbait? …. Naaww.… this week there's a new buzz -

The latest kid in the corral –Plurk. As one person alluded to, half jokingly, its twitter on meth essentially. Granted many new services that come out experience some initial geek surge, but even this Gypsy was on about FriendFeed (and it’s Rooms) recently – this one is different.

 For starters it has a strange snow ball effect going on as you seem to spiral out of control. It is like having an interactive, multimedia enabled forum that Plurked and instant messenger client. You’ll be lucky to not be talking in the third person in no time.

Beyond that I met some folks that gave help and others that made tools for the community to benefit from. Once rolling it is interesting to not only interact but add flavour with images and graphics… You can also start private groups called *cliques* that help one segment their messages once your friend lists get longer.

Some Goodies

Ok, you can get round one of the community – How to post
You can also get the FireFox extension
Or get hooked up to the Desktop client

Import Twitter friends to Plurk with this tool
and there is even a Plurk Bookmarlet
Also you can find Plurkers from around the world

Have you seen the new feature to Mute Plurks? Read all about it
From Plurktionary we have;  the Unnofficial Plurk Dictionary
And you can even follow the Plurkerati around!

Video - I use my Multimedia tab in the Ol iGoogle Homepage; and post the URL

iGoogle Home Page

 

Images - Same gig… Google is your friend - and you can simply paste in a URL to a given image to have it show up in the thread you are in.

 

 

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the Sphinn Zone for June 6 2008
Friday, 06 June 2008
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 the Sphinn Zone

My un-official wanderings ordered from the chaos

 

WTF? The ol Switcherooo – I do think folks hardly read things sometimes. Case and point is this post about KPI’s of SEO which really is nothing really about KPI’s for SEO… and people actually ‘Sphunn’ it..... then it get's interesting...

SEO KPI

Then Mochito got jiggy and changed not only the title, but avatar. Goes to show a slightly different angle can always be the prudent trail to follow.

...very true, a KPI is something you can measure, but i honestly could not find a better word to describe what i meant, so i 'broadened' the definition. Call it 'writer's freedom' or just plain bad english

SEO KPI 2
…fair enough, gave a Sphinn just for the flexibility… welcome aboard mate!

 

How NOT to make friends on Sphinn – Loved the comment, “next post on this blog: How to Become an SEO Pariah in 5 posts or less” … note to peeps far and wide… don’t try and create controversy about a respected industry blog with well known and addressed issues… duh…

Mega Round up – considering my love of link round ups and link fests in my posts, one simply MUST highlight Steven’s monthly post. Truly the best round up in the biz!! (here’s the blog post)

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Search Marketing Round Up
Wednesday, 04 June 2008
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Some links of interest for the last week from my FriendFeed Rooms and the land of patents. If you know of some other great posts I have missed, be sure to join our rooms and post to yer heart's content and it might just show up here next week!

Search Engine Marketing – from the SEM Room

Get free links on Search Engine Watch – SEOmoz
8 Arguments Against Sculpting PageRank™ with Nofollow – Audette Media
Improved Google SEO Documentation – Matt Cutts
Time Warner Cable tests metered Internet service – Reuters
Yahoo!, Google, Microsoft Clarify robots.txt Support – Search Engine Land
More from microsoft on Page Segmentation – SEO by the Sea
Google SERP-rot, Paid Links, & Spam Classification – Aaron Wall
The Top 100 Alternative Search Engines June – Alt Search Engines
SEM Boot Camp - Alphabet Soup and PPC – eMarketing Performance
SEO Defence: Why Defending Your Position is Necessary! – SEO Design Solutions
Optimizing Universal Search Results for Local Businesses – Fuel Interactive
Link Lust; a lesson in .edu link building - SnydeySense

 

Learn SEO – goodies from the Learn SEO Room

Blow Your Mind Link Building Techniques – Search Engine RoundTable (SMX Coverage)
How to explore backlink anchor text – Search Engine Journal
Site Network Stealth and Uses: Hiding from Google and Competitors – SlightlyShady
Developing a SEO Strategy - Part I – SearchRank
THE TEN COMMANDMENTS OF SEM 2.0 – Fuel Interactive
The simplest ROI of blogging in SEO: Link building – SEO Optimize
Link Worth – What’s yours worth – Tim Nash
Don't sour your link juice by forgetting Basic SEO – Andy Beard
Study Finds Searchers' Patience Lessening – WebPro News

 

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The end of the internet as we know it by 2012
Monday, 02 June 2008
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Prophecy or Conspiracy theory?

Well here I was strolling through my day and to my surprise, it all may be meaningless in a few years. I Stumbled across a fairly frightening view of where the future of the internet is headed. The video below describes the internet of the future as a subscription model much like cable/satellite television where you pay to access different sites in packages and further fees apply when you want to go outside of those access points.

Here’s the video –


from Ning.com

the Future of the Internet?

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When SEO is all about the bottom line
Monday, 02 June 2008
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SEO Jeweller gives some pearls of wisdom

Guest post from Steve Gerencser

Bad BenchmarksWhen the web was young, back in the dark ages of dial-up and Mosaic, the big stat was "hits". Everyone had a counter on their home page, and everyone sold, or tried to sell, advertising based on the number of hits on their site. It was soon discovered that hits are a worthless metric. A hit is simply a request made of the server, so a page with 100 images on it generated at least 101 hits every time it was loaded. And the counters on most home pages could easily be padded by hitting the page refresh over and over.

Fortunately advertisers and webmasters learned quickly that when counting traffic there are only two numbers that matter, visitors and unique visitors. Both types are valuable for different reasons, and a website that can grow to a place where people want to return over and over again is less tied to the whims of the search engines.

To that list, we can add RSS news feed subscribers, newsletter subscribers, even the number of comments a simple blog post may get.

The problem with these benchmarks/metrics though is that none of them mean much when it comes time to pay the bills. You can have all the traffic, all the subscribers, even all the hard core fans you want, but if they don't convert in to sales, what's the point?

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Guest Rider Round Up
Wednesday, 28 May 2008
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Giving thanks for the kindness of others

Over the last year we have been fortunate to have some great people drop by the FireHorse Trail and I thought to start a page dedicated to them and show my appreciation.

If you haven't met these folks or read their great insights, their posts and personal blogs are listed below;

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