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The future of SEO; search geeks speak!

Written by David Harry   
Wednesday, 28 October 2009 17:17

SEOs say personalization is the one to watch

 

If recent indications are anything, then personalization is still the one to watch heading into 2010. In a recent poll in the Dojo, (public) more than 40% of the respondents believed that it will have the greatest impact on the (near) future of SEO.

 

Scary StuffIt broke down like this;

Which do you feel will have the greatest impact on the future of SEO?

  1. Personalization – 42.3%
  2. Geo-Local – 20.6%
  3. Social Search – 14.4%
  4. Better Link Analysis – 10.3%
  5. Mobile – 6.2%
  6. Vertical Search – 4.1%
  7. Other (not on list) – 2.1%
  8. Maps – 0%

(poll results here)

Considering the poll is a week old, they just might have been onto something with the recent launch of Google Social Search (in Labs) which is most certainly a new level of personalization. We put that with other explicit signal gathering, there is a strong interest in behavioural data.

 

Beyond that, social search itself comes in at #3. At the number 2 position is another area that is ever increasing; Geo/Local. It has become more and more common to end up talking semantic mark-up such as micro-formats and RDFa with peeps.

 

Better link analysis’ rounds up the top 4 and with concepts such as page segmentation and personalized PageRank, among others, there is plenty of room for search engines to evolve here as well. All in all some interesting insights from the crowd and for the record? It should be no surprise I went with personalization… gotta love the implicit/explcit data I tells ya!

 

Feel free to add your own 2c in the comments…

 

This week’s poll is about the obvious choice this week; what effect will Social Search have on SEO? Drop by the Dojo and take part won’t you?


SEO Training for Search Warriors

 

Google Social search is now live!

Written by David Harry   
Monday, 26 October 2009 20:44

Check it out now in Google Labs!

Hey gang... just a quick heads up to let you know that Google Social Search is now Live and can be accessed here. We were just talking about it this morning, so as expected, I am gonna dig in to see what we have.

Google Social Search is Now Live!

For more info; see the official blog post, the help center and/or watch this vid

and a video with Matt Cutts

We'll have more on this story once I get in, dig around and get dirty! Now git on outta here and report back what ye find my fellow search geeks and warriors alike! The dawn of a new era? Or yet another 'meh' moment... We shall see.

 

Come Join the SEO Dojo

Written by David Harry   
Monday, 19 October 2009 13:17

Training for Search Warriors!

OK, if you've been wandering the trails with us here for any length of time, you might have caught wind of a little project me and a few dozen friends (old and new) have been working on. I speak of the SEO Dojo, a community for search geeks and professionals. It began as a desire to have a private hang out with a few peeps Learn more about the SEO communityand turned into a community that evolved with dozens of members and new features/content each and every week.


Somewhere along the line things changed. No longer was it just a simple little hobby, oh no my friends, when you'r search obsessed, odd things can happen. We started to polish it, prime it and make ready to bring our little home to the world.


We've Launched on our maiden voyage!

Yup it's true... just like I promised. So what do you do now? That's easy.. come join us! You can learn more and join us using the following links;

For those of you that have been looking for a top notch community for search geeks (we've got some bloggers, web designers and shirt makers too!) it is my hope that you'll join us. It has been a labour of love (mostly hee hee) and it's nice to see it leave the nest. 


 

SEO Dojo Launch Date Announced

Written by David Harry   
Tuesday, 13 October 2009 13:31

Hey Gang, I wanted to pass along some exciting news (for me at least...hehe). Over the last while we’ve been quietly building a community for SEO geeks and warriors called; the SEO Dojo. It all started back earlier this year when some fellow search geeks and I had been talking about having a place where SEO professionals (and webmasters) could hang out and talk shop. So we built one.

SEO Dojo Training for Search Warriors


In my youth, training/teaching martial arts was a big part of my life and so the SEO Dojo was built with the same credo; ‘We’re all teachers and we’re all students’. There are no egos and it isn’t a competition. There is always someone that knows more, (or different areas) than you do, and there are those with less knowledge. It is by working together, and exhanging ideas that we can achieve the best results.

(Learn more about the membership program here)


Monday October 19th 2009 is the day


After many months of hanging out and building the offering, we’re thrilled to announce we’re setting it loose into the wild next Monday. Our goal is to offer a (gated) commuity that SEOs will feel comfortable talking tactics, strategy and even participate in the latest industry chatter.


If you’re interested in learning more…. Use the following links;

We have taken our time in building this community and struggled even with what we wanted to do with it ultimately. To ensure the quality of the individuals and avoid spam, it will be a closed door affair. We’ve had 100 great SEO and webmaster related peeps in there for the last while and the evolution of the SEO Dojo, was greatly enhanced from the interactions.


As for me, it has been a truly exhausting experience at times and it will be nice to get the maiden voyage underway.



Watch for discounts


As part of the launch next week we’ll be offering some discounts to the early birds that get on board early. If you want to make sure YOU get the specials be sure to get hooked up with the SEO Geeks Newsletter or watch the SEO Dojo on Twitter for more.

I want to thank all of those that have helped build the Dojo and to those that are sponsoring the effort. You folks just ROCK!!



We hope to see you there!



NOTE: If you are interested in becoming a sponsor, please get in touch


 

Google Insights for Search updates

Written by David Harry   
Tuesday, 18 August 2009 08:19

Hey there…. Just a few tidbits in passing that are worth mentioning...Yesterday there was some interesting news in the form of an update to Google Insights for Search, you can get some coverage here;

New features and languages for Google Insights for Search - Official Google Blog
Google Adds Keyword Forecasting To Insights For Search Tool – Search Engine Land

 

Essentially they got some toys recently (embed and gadget even) as well as a new feature for evaluating query space predictions via Keyword Forecasting, (for selected categories). That’s also clever and comes with a short video;

OK… now that we’re up to speed…Let’s git outta’ dodge an’ get geeky.

 

 
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