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Gypsy on the move; latest adventures

Written by David Harry   
Thursday, 06 May 2010 14:26

Hey there… how’s the world treating ya? Personally, starting to get into this ‘Spring’ dealy. Anyway, just a quick note to highlight some of my adventures away from The Trail. Because ya just can’t get enough o’ me, (yea, that’s it…)

  • The Ultimate Guide to Web Spam – is a post I dropped over on the WordStream blog. Usually I tone down the geekiness when visiting other locales, not this time.



  • Crawling and the Real Time Web – was another instalment over on Search Engine Journal. This one is about a medium level geekin’. But for me it was was a ver interesting journey (I like that kinda stuff ya know)



And where to next? Dunno. We Gypsies do get around ya know. Ok that’s about it, just wanted to document my travels. As you were.  I hope your having a great week and until next time, play safe!


SEO training community


 

OK so we're on FaceBook now, woo hoo!

Written by David Harry   
Thursday, 29 April 2010 15:05

If there is one thing that is consistent, is that I am an (old, tired) search geek. Sure, from time to time I get into social media marketing, qualitative research and even social search. That sure as sh*t don’t make me a social media guru. To that end I haven’t been participating on a lot of levels with the world of social.

Seems that has changed… a bit at least. My social media pals and even others had been pushing me to at very least get the Facebook thang going on. Then came Brian, whom was looking for something to write about and used us, guinea pig style, which became the post; How to create a FaceBook Fan Page.

SEO Training Dojo on FaceBook

And so we’re now all uber cool and hanging on FaceBook. To fin me or the SEO Dojo, please do follow along via (got vanity URLs and everything.. oooo… aaaah);

On the Dojo account I shall be dropping links I find (for the weekly newsletter) as I find them. We’re also considering dropping some discounts from time to time (maybe from our sponsors?) and other SEO geeky chatter.

It is a work in progress, but something peeps were asking (harassing) me about. Hee hee. I hope you FB peeps will join us and see where it grows. And a big thanks once again to Brian Wallace (@nowsourcing) for helping out.

 

Search Geeks Speak: Do Rankings Matter?

Written by David Harry   
Thursday, 15 April 2010 14:03

This one was an interesting poll in that it started with some industry chatter recently over the value of rankings and of course ranking reports in SEO. I was personally curious as I do believe that they’ve lost some juice, but still hold some value because we don’t always control the conversion aspects of a site/business. Which can make that problematic.

The results? Well, I must say they were somewhat surprising. Here’s the breakdown;

Do rankings matter in modern SEO?

 

Google April Fools 2010

Written by David Harry   
Thursday, 01 April 2010 13:01

Google's April fools 2010

I was going about my business fully aware that this was one of the days where we can't trust much of anything. As I searched around I realized something odd was happening in the 'returned in' porrtion at the top of the SERP. Funny fella's over there...

Google April Fool SERP

Lol... ok, Star Trek reference, good geeks they be. I kept re-submitting the query to get more;

Google April Fool SERP 2

Google April Fool SERP 3

Google April Fool SERP 4

Google April Fool SERP 5

Google April Fool SERP 6

Google April Fool SERP 7

Funny feckers... and good geeks too! Anyway, I shall keep an eye out for more fun and keep them posted below;

 

More Google April Fools stuff

 

Google changes name to Topeka

"Early last month the mayor of Topeka, Kansas stunned the world by announcing that his city was changing its name to Google. We’ve been wondering ever since how best to honor that moving gesture. Today we are pleased to announce that as of 1AM (Central Daylight Time) April 1st, Google has officially changed our name to Topeka."


Google Translate for Animals: April Fool’s Day 2010

"Have you ever felt stressed or lonely, and the only conversation you’ve had has been a one sided one with your cat or dog? Well now it could be possible for your pet to communicate back, with an app developed by Google that’s called “Translate for Animals.”"

 

Maps Just Got OCCA

"Language and translation is a major focus of our work at Google because it’s so intimately connected to our mission of making the world’s information accessible to all. Australia, with its highly idiomatic local language, was found to be a perfect test bed for the next generation of language translation technology developed locally in the Sydney office. By synthesising millions of aggregated search inputs from Australians as well as scanning 23 seasons of Home and Away scripts, we are able to Optimise for Colloquial Cultural Articulation (OCCA) - which means our products can now be tailored specifically for the typical Strayan user "

 

 

Search Geeks Speak; Common Link Building Approaches

Written by David Harry   
Tuesday, 30 March 2010 12:53

A few weeks ago we had a poll that looked to better understand where SEO’s are weakest technically. The front runner in that one was ‘Link Building’. Ok, so we thought we might as well follow that up with a poll on common link building approaches to get a better idea of what was going on out there.

What types of link building do you most actively use?

Was the question and here’s how the answers played out;

  1. Content strategy (content/syndication/social) - 21.7%   
  2. Social media/networking (social sites/forums etc..) - 18.8%      
  3. Foundational (article marketing/directories) - 15.9%     
  4. Paid links - 8.7%         
  5. Comment links - 8.7%
  6. Link bait/magnets (contests, tools, etc..) - 7.2%           
  7. Outreach (bloggers, email lists etc..) - 5.8%     
  8. Guest blogging (content placement) - 4.3%      
  9. Reciprocal linking - 2.9%         
  10. Link Wheels (free blogs/social/Squido etc..) - 2.9%     
  11. Link spamming (automated) - 2.9%     


Getting Social

This one was interesting in that, probably not all that surprising, social seems to be the flavour de jour. I am personally big on using a solid content strategy in SEO (and for links) but am not as overly concerned with getting actual links from social sites themselves (#2). For me social is more about the secondary links.

Begs the question though, will content and syndication alone garner one links? Or at least enough links to make it a viable first choice?


 
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