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The Great SEO Scavenger Hunt

Written by David Harry   
Monday, 27 September 2010 16:47

Get more than $7500 in prizes!!

Link Assistant Scavenger Hunt

Hey gang... just a quick note to let ya know we (Dojo and friends) are running a fun little SEO Scavenger hunt contest. The idea is simple, each day this week you will get a clue from the Link Assistant blog.

You need to use yer geekin' search skilz to find the easter egg each of the days. As the week progresses, so do the prizes. In total we've tolled together nearly $8000 in loot!! And don't worry, we're keeping it (fairly) easy on ya'll.

This was a little bit of fun that myself, the WordStream, Link Assistant and SEM Rush boys cobbled together for your entertainment. The contest started today and you can now find the details and the first clue over on the LA Blog... check it out NOW!

Learn More about the contest - Get started looking for Day One clues...


Yahoo! Emerges from 6 Year Blue Link Haze with Innovation on the Brain

Written by Matthew Diehl   
Tuesday, 21 September 2010 15:22

One day short of exactly 6 years 6 months from the original announcement that Yahoo! was launching a new web search engine, Yahoo! began to hand over the organic results of the search platform to Bing. Seven days later Yahoo! became fully powered by Bing.

Yahoo! had been trying for so long to find its way in the haze of blue links. It started with purchasing Inktomi (2002) and Overture (2003) and experimenting with Product and News search features on However, the blue links got the best of Yahoo! and they struggled to offer the same level of relevance in their search results as (the 10,000 ton gorilla of web search) Google.

New features at Yahoo

Bing powering Yahoo! is just the first change in a, hopefully, long string of changes to come out of the Yahoo! Search team.

Now that the blue link haze previously obstructed their view of the search landscape has been lifted, Yahoo! can refocus on their roots in innovation and user experience. Yes, Yahoo! has done really good things in the past. The latest example being that they originally invented Instant Search in 2005, a full five years before Google launched their own Instant Search capabilities.


Designing a new experience

First up, Yahoo! is looking to create a much richer universal search experience. Universal search was a game changer with images, maps, news, etc. integrated, in a brute force fashion, into the SERPs. With a bit of spare time on their hands, the Yahoo! Search team must have stepped back to realize that universal search is not implemented in any way, shape or form using modern design aesthetics. Leaving them pondering, how can we be innovative with universal search, improve user experience (to hold on to the ones they have left and have a shot at attracting more users) and do it in style?

What Yahoo! cooked up was a modern AJAX looking slideshow interface that will allow users to see universal search items like images, video and news about a search as well as expanded information like Twitter results, Discography (for artists/bands) and probably more but that is what we can take away from the screenshots they shared:

New Ajax Yahoo Search FeaturesNew Ajax Yahoo Search Features 2

This new feature is focused on entertainment and news searches but I can imagine this interface could be adapted to many other types of searches that they have universal results for.

As the Yahoo! Search team begins their newly reinvigorated focus on innovative search experience, stay tuned for additional changes and the potential to wow-back users to the now 3rd ranking search platform.

And to take us home, I give you “Blue Link Haze” a parody of “Purple Haze” by Jimi Hendrix:

Blue link haze all in my browser
Lately things just don't seem relevant
Searchin' funny, but I don't know why
'Scuse me while I kiss the sky

Blue link haze all around
Don't know if I'm rankin' up or down
Am I on page one or on page three?
Whatever it is, that SERPs put a spell on me

Search me search me
Oh no no... no
Yeah, Blue link haze all in my eyes
Don't know if it's organic or paid

You've got me searchin, searchin my mind
Is it Bing or just the end of time?

No, search me aw yeah! oh no no oh search me...


Matthew Diehl

About the Author; Matthew Diehl is a SEO Strategist with Charles River Interactive located in Lexington, MA (USA). At CRI he is tasked with setting and executing organic search strategies for a wide range of clients from multi-national B2C companies, localized SMBs and non-profits. Beyond The Trail, he also writes (more opinionated pieces) on his own SEO blog - you connect with him on Twitter @matthewdiehl. (more about Matthew)


Google Instant Search

Written by Terry Van Horne   
Thursday, 09 September 2010 06:35

Google Instant Search: The Future Face of Google Search

It is September 8/2010 and myself, Dave and Steve are waiting patiently for the event to start. At the beginning of the event the Google staff were talking about the evolution of search (starting in 1950) and finally Internet search before and after Google. The most intriguing of these info bits was the matter of fact way they announced Google has reached 1 billion users per week. This definitely makes the 500 Million users facebook "claims" pale in comparison to the Search Giant.


Read more... [Google Instant Search]

Google Under Review by Texas Attorney General

Written by Terry Van Horne   
Monday, 06 September 2010 00:38

Google Universal Search Reviewed for Bias Toward Google Verticals

Universal SearchLate Friday Google disclosed it is facing another probe into its business practices. The Texas attorney general is reviewing Google's methods for recommending websites in search results. The focus of the review seems to be on whether Google is manipulating its search results to eliminate competition. This complaint is another sign that every move by the Search Behemoth is raising the intensity and scrutiny by legislators and litigation worldwide.

Read more... [Google Under Review by Texas Attorney General]

Sphinn to remove voting; thoughts from a power user!

Written by David Harry   
Wednesday, 01 September 2010 21:49

Sphinn is dead! Sphinn is dead!... oh wait, I mean ..... the Sky is falling!the Sky is falling! Or at least that seems to be the consensus if you watch the twitter-sphere and blog posts that are popping up all over.

To my fellow Sphinners, I figured I would take a brief moment to post my thoughts. I have invested 3 years and many, many hours over there. Enough to be in the top 10 for pretty much every category. When things went south (engagement died after 2.0 launch) I even suffered the slings and arrows of mates asking, “Why do you still bother with the place”. In short, it is one place that has had a major affect on my life from many angles.

Sphinn kills voting!

Read more... [Sphinn to remove voting; thoughts from a power user!]
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