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Guest Rider Round Up

Written by David Harry   
Wednesday, 28 May 2008 08:10

Giving thanks for the kindness of others

Over the last year we have been fortunate to have some great people drop by the FireHorse Trail and I thought to start a page dedicated to them and show my appreciation.

If you haven't met these folks or read their great insights, their posts and personal blogs are listed below;

Read more... [Guest Rider Round Up]

Friend Feed Rooms

Written by David Harry   
Thursday, 22 May 2008 23:01

New features from Friend Feed

So I read that the folks over at FriendFeed had a new feature out dubbed Rooms; so why not give it a go right?

FriendFeed RoomsThe main gig here is that you can create topical groups and make them private if you so desire.

This is always something I feel is a bonus for any social application. If it is a company approach or family and friends, the ability to control who has access can certainly cut down on the spam to beef ratio…

Once you're subscribed to a room, the updates there appear with the rest of your activity which eliminates tab clicking, but could also create more clutter depending on how active the community is.


So would you like to grab a room with me?

Like a mad hatter on opening day for domains, I grabbed a few rooms, some private, others not. Please do join up and we can see what value is to be had here…

SEM – since SEO was gone I went after the mothership. If your into the world of search marketing and have a FriendFeed account… please join in.  

Learn SEO – a tribute to my troubled trooper Kim, whose early passion was teaching SEO. This is an area for sharing great info and media relating to learning search engine optimization.

Sphinn Zone – much like the twilight Zone a private community digesting and roasting the latest Sphinn Drama’s as they unfold. If you’re a Sphinn user and roam FriendFeed, please do join up.

..I have a few others, but mostly just playing around until I see where this path leads…

Read more... [Friend Feed Rooms]

When link bait hooks the wrong fish

Written by David Harry   
Friday, 16 May 2008 09:35


Creating a reputation management nightmare.

Link bait gone badWith the bru-ha-ha over Lyndon’s now infamous link bait raging in this week’s edition of the band - wagon - effect, one has to give pause. What if it all went horribly wrong and those in the media that may have felt they’d been duped began to create a brand management nightmare? What of a Digger revolt? There is every potential for short and long term damage that could land in the client's lap.

Since Lyndon has decided to remove the post on his site, here's a taste to understand the background;

"This is reference to a story on a credit card site, - You may have read the story, you may not. As you can see from above it was talked about on Fox News..... it was mentioned in the Sun newspaper, a UK tabloid with 20 circulation of 3 million. It also ran on Radio 1, the UK popular music station with listeners of 20 millions.

It has appeared on over 2,000 websites from Topeka, Kansas to Adelaide, Australia, so far over 450,000 people have visited the site to read the article.

The only problem is, none of it is true, it's a completely made up yarn. How do I know? I wrote it. It's what I do for a living. I write content for websites which creates a buzz and hopefully gets links and people to the intended target." - Lyndon Antcliff

I think there is a cautionary lesson here in how some humour, with a hook (or 2) and the best of intentions could land you and your client with some less than desirable conditions. The thing about links is that they can be both beneficial and equally troubling; in the form of reputation management. Running a fake story, as was the case in this scenario, could even call into the light a publication's editorial integrity or worse.. lose advertisers. There are more than a few ramifications and potential TARFUs worth sweating here.

Read more... [When link bait hooks the wrong fish]

Confessions of a Sphinn-o-holic

Written by David Harry   
Wednesday, 14 May 2008 09:20


The fun, frustration and entertainment that is Sphinn

SphinnA while back I crossed over 300 submissions and now standing on the cusp of the century mark for ‘Hot’ submissions. And what does that mean? It means I have officially Sphunn out of control… lost into the depths of obsession that only comes with an addiction to all things search and web marketing. As such I decided to capture some musings from mount madness;

How do we know I have an unhealthy obsession?

  • I am friggen’ there reading at 8am after the kids go to school and read it as I once did the morning paper.
  • When others reach for the Stumble button…I head to Sphinn (where’s my tool bar Danny?)… and then, if I remember it… I Stumble… Digg? Never heard of it.
  • I muse over data from topical percentages to up and coming Sphinners… that’s nothing new though.
  • Thought my kids names were Danny and Donna for a spell…
  • I am less concerned with ‘Going Hot’ – if one person finds the info useful, great! My work is done… if I find something interesting, I post…not looking to hit home runs….
  • Almost all of my Stumble/Twitter friends are Sphinners… a sheltered existence
  • Sphinn is mentioned in 31 blog posts here on the trail since last fall
  • My wife is ready to throw my laptop out of the window when she spots the Sphinn logo…
  • Seen many folks come and go, experience social media burn-out, many a drama unfold in the comments to the point of musing over a weekly gossip column for Sphinn… ('til I realized I had a life)
  • …. I am writing a post about my time there….
Read more... [Confessions of a Sphinn-o-holic]

Yahoo testing sticky new search concept

Written by David Harry   
Thursday, 08 May 2008 11:53


Glue Pages - A new take on universal search

Seems Yahoo is beta testing its new search concept, GluePages, which combines text, images, video, jobs and more in the search results. It seems kinda fresh, but I have only been playing around with it briefly. Here’s a screen of a search for Google (yea cheeky, I know);

Yahoo Glue Pages

Apparently they chose India because that market has,” a growing number of new users, plentiful local content, and a large number of developers who can develop applications around Yahoo's technologies.” – according to Tapan Bhat, a senior vice president at Yahoo.

The search terms for it are limited and targeted to the Indian market, but you can still get afeel for this type of hybrid navigational searching. Give it a go; Yahoo GluePages (use a common search query)

… let me know what you make of it…

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