Yahoo testing sticky new search concept - Search and Internet Marketing rants, news and views

Seems Yahoo is beta testing its new search concept, GluePages, which combines text, images, video, jobs and more in the search results. It seems kinda fresh, but I have only been playing around with it briefly. Here’s a screen of a search for Google (yea cheeky, I know);

Apparently they chose India because that market has,” a growing number of new users, plentiful local content, and a large number of developers who can develop applications around Yahoo's technologies.” – according to Tapan Bhat, a senior vice president at Yahoo.

The search terms for it are limited and targeted to the Indian market, but you can still get afeel for this type of hybrid navigational searching. Give it a go; Yahoo GluePages (use a common search query)

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Andy Beard

|2008-05-08 11:10:22

It is a little sneaky

Someone goes to search for Google, possibly a nav query, so you give them everything possible other than a nav query.

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Dave	\|2008-05-08 11:38:53

I am pretty well trained to be a vertical/universal searcher... so while it's not my cuppa Joe, I shall have to see what some non-geek friends make of it.

... no home run here I'd imagine though..

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waveshoppe

|2008-05-08 20:56:54

#1 SERP in a country that dont wear Hawaiian shirts. Life just sucks.

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Glen Allsopp

|2008-05-10 06:03:27

To be honest I don't like it, I want to quickly scan the results then leave to wherever I think is best, not stick around.

I don't think Google will ever take a route like this, but definitely an interesting test from Yahoo

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Dave	\|2008-05-10 09:53:49

Hey Glen... Like I was saying, being a hard core searcher/researcher I prefer the traditional approach.. but who know what the average searcher may think. Seems like universal search on steroids