As I was mentioning, this year a slant towards analytics and conversions may not at all be a bad idea for SEO enthusiasts if you havent already. To get that trail started I figured I would dedicate this weeks Beer Break to a few tidbits from the world of analytics and conversions
I hope they spark some new thoughts for 2008
Behavioural Targeting Bedfellows this is an interesting supposition linking Amazon and Toys R Us in a behavioural data sharing arrangement that is nearly creepy. I havent had time to experiment with it myself, so I cant confirm anything from Amazon and Toys R Us Sharing Visitor Data?
The Path to Purchase - overat ComScore ther are details of an interesting study they worked on with Google ob guage the search habits along the path to purchase with; the Importance of Seach Engines in the Path to Purchase
Social Media Metrics Lunametrics had an interesting post about looking to isolate Social Media traffic to refine the conversion numbers with; Social Media and Conversions what gives?
Retail Conversion Rates Marketing Charts released the Top retailers by conversion rate
I told you so one of the redeeming qualities of Social Media Marketing is that it is all but a virtual Word of Mouth marketing opportunity. Along these lines, eMarketer reported recently that Marketers are missing out on Word of mouth marketing.
Multivariate testing tops if youd like to get a peek inside of the conversions/analytics world be sure to check out O&Ps Top 10 MVT results for 2007
Social Media Stats the IPR had some interesting data that looks to identify how influence patterns are changing and what communications professionals are doing to address the changes with; New Media, New Influencers and the implications for the PR industry.
What are you doing? - Google System asks, What do you get if you combine Google Web History and Google Analytics?; the answer (apparently) is a nifty little tool they came across Rescue Time, Attention Monitoring Tool.
.. until next time