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The Anniversary Post

Written by David Harry   
Thursday, 19 June 2008 07:32

A tale of blogging from a wandering web Gypsy

After many hours, 360+ posts, nearly 1000 comments (not including spam – he he) and countless thousands of visitors from more than 100 countries - we have hit another landmark on the trail. Two years of wandering, rambling and ranting!

“I write one page of masterpiece to ninety one pages of shit,
 I try to put the shit in the wastebasket.” - - Hemingway

To mark it, why not take the opportunity to highlight some of what makes this my second home… care to ride along?


What gives with the domain name?

To start with let’s get the easy stuff out of the way; WTF is with the domain name

Fire HorseI realized quickly how peeps might be struggling with the name when I heard Danny once attempt it on WebMaster Radio as… "HooooMaaa" …. with an inquisical WTF? tempered tone - Forgive me folks, the name is a troubling tale, allow me to elaborate;

Huo Mah (or Ma) = Ho-ma : (or if you feel adventurous = Who-oh-ma)

It means of course; Fire Horse - and the Blog, inventively enough; the FireHorse Trail

It stems from my years as an avid practitioner and student of the Martial Arts and Chi-kung. It is merely my Chinese astrological symbol – more on that here.  This should also help clear up my penchant for eastern flavours and honorable offerings as well….

Once merely an intranet with a domain easily remembered, for me at least, this blog became somewhere to vent and post answers to common questions I’d run into. Certainly in hindsight something more memorable, easy to pronounce that related to marketing might have been a good idea for a domain …. But it’s not how things have worked out, ok?

Glad to finally put that one to bed... sigh..


Favourite Parts of riding the trail

The people! Hands down the best part of my blogging experience has been the people along the way.

Along the way I ranted with MadHats, talked to socialites, watched young guns blaze and had guest riders when in need…. And those are just the guest posts here. I have also met others from every corner of the world with both professional and personal interests akin; nothing short of astounding for to this aging equine.

In the end there has been 2 that standout, that helped more than they know; Uncle Dude and Mr. B. While the Dude is shy, allow me to say that Mr. Bill Slawski has been one of the best parts of making an arse of myself and subsequent travels through social networking 1.0 to 2.0. You see, while I enjoy marketing, I love search. We all have a passion for some aspect of our job; it is what keeps us going. When you’re an SEO ‘nutter, Bill is the guy to talk to (and maybe Michael Martinez, if you’re wearing a helmet, or that Rand guy before the Dark Side got him - I jest FishMan).

Bill is the quintessential search geek and was even the one to gently nudge me into using more imagery around here last year… Being able to bounce ideas around is when the adrenaline starts to pump through my laptop and is the best this adventure has borne for me. Thanks for the support and exchanges Bill, looking forward to many more.

Some Fun with Bill and Dave; The Magic bullet – The quest for Social Search sensibilities


Memorable Moments

Since I am in the throws of handing out good vibes to fine peeps - why not more? We simply can't pass up the chance to mention the support recieved from a variety of peeps and places including;

Jordan Kasteler for being a great guy, supporter and his kind words

Collective thoughts for having a Social Media Ninja Contest – was right up my alley and fun to be a part of (more on these masochists soon)

All of the great folks that dropped by over the last while to guest post – great to have some variety and help when in need!

And of course - The Colombo awards (Mike Blumenthal) and Paul from NorthRock, for unmasking me and ensuring a legacy of being a Joker; truly would have it no other way (sad ain’t it?)

Sphinn DevilSites that deserve big thanks for encouraging my madness …

  1. SEO by the Sea (again and again)
  2. Search Engine Land (Sphinn and Danny for so many things)
  3. Search Engine Journal for a mention that lead to TechCrunch love
  4. AllTop (and Guy for dropping by and being a good egg)
  5. SEO Gurus (Li has been great)
  6. Search Engine Watch
  7. Lisa Barone (at BruceClay Blog)
  8. Steven Bradely (aka VanGogh) for everything man!!
  9. SEO People – great Canucks, love the crew there

Also; Jeff, Shana, ToddKristen and Elizabeth for the personal support… ya’ll help me keep it real!

One could go on and on - to get an idea of some of my other favourite folks, merely have a trek through my blogroll for more of my favs and peeps along the way… there are too mention which is a great thing!

And since you’re here reading, thanks to you as well!


Until we meet again

I have no real tips nor take-away beyond saying one should always try to enjoy what they do and write about what moves you. For me this is cathartic, a form of expression and nothing more. I sell no ad space nor pimp products for cash; merely happy to have a voice.


"The individual has always had to struggle to keep from being overwhelmed by the tribe.
If you try it, you will be lonely often, and sometimes frightened.
But no price is too high to pay for the privilege of owning yourself. "
-- Friedrich Nietzsche 


Hope you got to know a little more and we'll see you on the trail again soon - Dave


Popular and Favourite Posts

For those that don’t have the time in this busy world to travel the many trails along the journey, here are some popular posts and others I thought worth sharing;

Search Engine Optimization

The Art of Personalized Search Optimization
The Value of SEO
How to leverage relevance in SEO
Phrase based optimization resources
Google and Query analysis
Yahoo follows up Personalized PageRank with HarmonyRank
How to learn SEO
Beware Google is watching you

Social diet plan

Social Media

The Value of Social Media Marketing
Targeting Social Media Influencers
How to dominate Sphinn in 4 easy steps
Now that was a Plurking hoot
Getting a grip on Social Media Marketing
Qualitative research and Social media marketing



SEO and the little voice in my head
The Ramblings of a MadMan
All about the passion


My latest ventureRants

Hey Google!! Nofollow this!
Alls Fair in Love and SEO
Things that piss me off
Sour Grapes and my wrath
Beware; the Search Engines want your SEO job


.... Here's hoping to make it one more year!




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