The fine folks at Google have released a video, (and blog post) on how they are integrating search into the G1 and Android phones. What does it mean for SEOs? Let's have a look...
One of the ways they are looking to make things easier is by leaning on the newly revamped Google suggestions. Another area they were highlighting is the ability to merely click the phone number within search results to automatically dial. Kind of handy….There is also shortcuts to tie in other services such as Gmail, Reader and so forth.
Given all of this I would imagine there is some personalization to be expected from mobile search as signals relating to geo-graphic and search history are sure to have a big role here. In the post they mention;
“There are two types of suggestions on the T-Mobile G1. Google web searches use Google Suggest technology to offer relevant, up-to-date suggestions. Other applications, like YouTube or Gmail, suggest queries you've previously made so that it's easier to find and share results that you've found before.”
They even talk about what it known as ‘application focus’ which essentially will look at other applications (notes, music, video players, instant messenger);
“Also, we've integrated search across the platform so that applications can even share search capabilities with each other.”
A Chrome connection?
It is highly likely that Google’s browser, Chrome, will be the browser on the system which can also supply a wide variety of behavioural and personalization data. We can also assume a greater reach for Google accounts, which as we know, has personalized search turned on by default.
Ultmately we can expect to see a high level of personalization involved not only in mobile search, but regular web based as well - tracked over both. It would be interesting to do some testing... we'll see what happens.
I think only feww uses such phone so it could be marginalized as negligible. But whenever this could be made available and accesible to large market, then it's worth investing.
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