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Search Geeks Speak; Google loves links

Written by David Harry   
Tuesday, 17 August 2010 15:54

The most recent poll over in the SEO Dojo was related to an article I wrote over on the WordStream blog a while back titled; Google is getting past the link

The premise of the piece was that we may be on the precipice of a world where Google puts less reliance on links and starts to consider other signals. Which made me curious as to what the rest of the search space felt about that. Thus the poll;

Will Google ever get over links?

Here's how the answers broke down;

  • 64.1% Nope not any time soon
  • 17.2% Caffeine means more signals
  • 10.9% Not yet, but coming soon
  • 4.7% Yes they have to for relevance
  • 3.1% Yes, SEOs have destroyed PR signals

First off, the funny part for me, was the response the original article recieved. Most folks seemed to agree with me that Google would be evolving past the present addiction. That wasn't entirely borne out in the poll results. With that, only 36% seemed to believe such.

After that, it does seem that most believe that via caffeine or otherwise, that an change may be on the horizon. So why do most of the folks believe Google can't get past the link? Is that because it is so ingrained in our collective conciousness? Is it because they have no faith in Google? It's hard to say. I am going with the former.

What I can tell you is that the IR world itself really doesn't talk about search/ranking in terms of linkage over the last few years. I would venture a guess we most certainly will see a shift... time will tell. Please do head on over to the Dojo and take this week's poll; Are you utilizing RDFa and microformats yet? (right hand side)

What do YOU think? Sound off in the comments.



0 # Kathy 2010-08-17 19:27
I think that Google will need to evolve more from where they are now to combat spam and manipulation techniques. I am not sure that means they will evolve away from links though. I think they can implement better systems to determine whether or not a link is truly editorial or better determine what degree of voting power it should have.
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0 # Dave 2010-08-17 19:33
Well actually, the point I had made in the original article was that the reliance on links will lessen over the next while. Most certainly they won't be 'doing away' with them, but I have a sneaking suspicion that the value/weight will be less in the future. And yes, I would also agree that the way they analyze them will also likely evolve as well. All valid points, thanks for dropping in.
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