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Google Buys SocialDeck: Cross Device Social Gaming Developer

Written by Terry Van Horne   
Tuesday, 31 August 2010 00:00

SocialDeck: The Key to Cross Platform Gaming For

SocialDeck Homepage

Yesterday I wrote Is Google's Social Gaming Strategy a Facebook Killer? and today with the purchase of Waterloo Ontario based SocialDeck the Search Giant moved further along in its' plans to create a cross device Social gaming platform. SocialDeck’s experienced engineers have been porting games across multiple devices and developed a non-game product called Spark which provides social networking for players across Blackberry, iPhone, and Facebook.

In some circles the recent social gaming acquisitions are being viewed as defensive acquisitions or straight acquisitions of engineering talent, however, with games that include Shake & Spell, Color Connect and Pet Hero that were downloaded over 1,000,000 times this looks like it could a good acquisition.

The video below is from the "Under the Radar" a Conference for VC's and startups.

And here is a Social Deck video;

The SocialDeck acquisition is on the heels of the departure of longtime game industry veteran Mark DeLoura, hired in April of 2010, as developer advocate for games at the company. In his excellent blog for Social Gaming in a post entitled Moving on from Google he vaguely discussed some of what Google is working on and accomplishments achieved during his short tenure.


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