Written by Terry Van Horne
Tuesday, 31 August 2010 00:00
SocialDeck: The Key to Cross Platform Gaming For Google.me
Yesterday I wrote
Is Google's Social Gaming Strategy a Facebook Killer? and
today with the purchase of Waterloo Ontario based SocialDeck the Search Giant moved further along in
its' plans to create a cross device Social gaming platform. SocialDeck’s experienced engineers have
been porting games across multiple devices and developed a non-game product called Spark which provides social networking for
players across Blackberry, iPhone, and Facebook.
In some circles the recent social gaming acquisitions are being viewed as
defensive acquisitions or straight acquisitions of engineering talent, however,
with games that include Shake & Spell, Color Connect and Pet Hero that were
downloaded over 1,000,000 times this looks like it could a good acquisition.
The SocialDeck acquisition is on the heels of the departure of longtime
game industry veteran Mark DeLoura, hired in April of 2010, as developer
advocate for games at the company. In
his excellent blog for Social
Gaming in a post entitled
Moving on from Google he vaguely discussed some of what Google is working on
and accomplishments achieved during his short tenure.