Written by Terry Van Horne
Sunday, 29 August 2010 22:41
Google Buys Social Startup Ångströ
Enlarge Angstro Home Page
Friday Seems to be Announcement Day At the GooglePlex
Since July Google has been on an acquistion spree buying Social Networking services including its
3 rd consecutive Friday Purchase of social search startup
Angstro, In the post
announcing the sale there are a few hints about the reasons for and what the the
fit is with Google. The bolded text below was added by me for emphasis.
Almost four years ago I set out to solve a deceptively
simple problem: 95% of the Google Alerts I received
about the entrepreneur Adam Rifkin were about the Hollywood
movie director instead.
I worked with Salim Ismail, another “pub/sub” pioneer
with a disturbing doppelgänger to co-found Ångströ and unlock
the power of your social graph.
With the help of investors like CommerceNet and advisors such as
Avery Lyford, our team shipped apps to discover hot new
photos on Facebook, improve Caller ID by using LinkedIn
profiles, adding style and links to Twitter, create a real-time
social address book, and a slew of other services (some of which
are open source).
Which would seem they mostly bought Ångströ out for their experience as
engineers. There definitely seems to be a pattern to what Google have been
buying the last three or 4 months. Small social startups with experienced
engineers at scaling Social platforms.
Google made its 25th acquisition since CEO Eric Schmidt’s
declaration nearly a year ago that the company was looking to make a
purchase a month. Google’s early purchases were spread across many
businesses—from mobile to video compression. The company is on an even
brisker pace of acquisitions if you include the mobile and other assets being purchased in VC's
held by Google or Google Principles.